HBO Remains Confident in Decision to Leave Prime Video Channels, Despite Losing 5 Million Subscribers
HBO has gradually ended its partnerships with other companies in hopes of creating its own customer base. Earlier this month, The Streamable reported that HBO Max was officially removed from Amazon's Prime Video Channels. This was first revealed in November, but at the time there was no clarity exactly when it would happen.
Prime Video Channels allows users to purchase memberships from various networks and streaming services. One of the available channels was HBO Max. Users could subscribe to HBO Max and others through Channels instead of going to each streamer’s website.
HBO’s agreement with Amazon had its pros and cons. While it may have been a good arrangement to help HBO Max at launch, the streaming service is functional without the support of a third party. A downside for HBO was not being able to craft a direct relationship with its own customer base. Another downside for HBO is that Amazon was keeping 30% of subscription revenue every month.
Five million of HBO Max’s total number of subscribers came through Amazon’s Prime Video Channels. As a result, of the elimination of this option, the streaming service will be forced to reacquire many of those users. Despite the loss of customers using HBO Max through Prime Video Channels, HBO does not appear to be worried. This is a change that the company wanted to make in order to bring in customers in a more direct manner.
“It’s important for us to own the customer,” Andy Forssell, general manager of HBO Max told Bloomberg. “If the viewer is in the app, we can tailor the home page to them. We can tailor what they show them next. We can respond to that in real-time.”
Forssell seems to be confident in the company’s decision. HBO has a goal of reaching 70 million subscribers on its streaming service by the end of the year. Though the company is losing 5 million Amazon-based subscribers, Forssell still believes the larger goal remains achievable. The streamer’s original content has been a success thus far and may continue to accelerate its growth.
If Prime Video Channels users want to continue accessing HBO Max’s content, they will have to sign up directly through HBO Max. At this point, it is unclear how many users will make the switch and whether that will make up for the subscribers through the change.
HBO Max es un servicio de transmisión de video por suscripción que brinda acceso a la biblioteca completa de HBO, junto con Max Originals exclusivos, y acceso a todas las películas de Warner Bros. en HBO Max poco después de que estén en los cines.
HBO Max HBO Max tiene dos planes: un plan móvil “Mobile” (S/ 19.90 / mes), que está diseñado para un solo usuario en su dispositivo móvil, así como un plan familiar “Multitelas” (ARS 29.90 / mes) ofrece a las familias acceso a 3 usuarios simultáneos.
Los suscriptores de HBO Max obtendrán Max Originals adicionales que incluyen Love Life, Raised By Wolves, Dune: The Sisterhood , Tokyo Vice , The Flight Attendant , Gremlins , Legendary, Craftopia, los nuevos dibujos animados de Looney Tunes, y The Not Too Late Show with Elmo de Sesame Workshop.