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More than 50% of Netflix’s Subscribers ‘Tuned In’ for Anime Content in 2021

Lauren Forristal

According to the streaming giant, last year alone, more than half of Netflix’s global users used the streaming service to watch anime content. The future of Japanese animation on Netflix only appears more promising, as the library continues to expand.

“Anime is one of the cornerstones of our investment in Japan, watched by nearly 90% of our members here last year,” said Netflix’s Anime Creative Director Kohei Obara. “At the same time, interest in anime has grown worldwide, and more than half of our members globally tuned into it last year. From diversifying our slate to bringing back fan favorites, we want to continue growing our members’ discovery and love for anime, both in Japan and around the world with this next chapter of anime on Netflix.”

The company has reported before that over 100 million households globally watched at least one anime title on its platform between October 2019 and September 2020, which was a 50% increase from 2018.

For some perspective, roughly 65% of Netflix's 221.8 million subscribers are from outside of the United States and Canada; and the service is available in 190 countries (technically 189 since Netflix recently shut down its service Russia). So Obara’s “more than half of our members” means that approximately 110.9 million users sampled Netflix’s anime content in 2021.

Netflix plans to continue investing in anime and will debut 40 series on the service in 2022. Earlier this week, the company re-announced a few titles at the AnimeJapan 2022 event:

Japan Anime Slate 2022 (Highlights)

  • Kotaro vive solo

    2022 M03 10

    Kotarō Satо̄ es un niño de cuatro años que se mueve al apartamento de al lado de Shin Karino, un desafortunado dibujante de manga. Kotarō no tiene padres y vive solo. No sólo es capaz de ganarse la vida por cuenta propia, si no que además vive una vida más ordenada que sus extraños vecinos.

  • Thermae Romae Novae

    2022 M03 28

    Sin saber por qué, un arquitecto de baños de la antigua Roma comienza a aparecerse en el Japón actual y encuentra inspiración en las numerosas innovaciones que descubre.

  • Baki Hanma

    2021 M09 30

    Para mejorar sus destrezas y superar a su poderoso padre, Baki entra en la prisión estatal de Arizona y se enfrenta al famoso recluso conocido como Sr Desencadenado.

    Part 3 Now Streaming

  • Tiger & Bunny

    2011 M04 3

    Part 2 Coming April 8

  • Ultraman

    2019 M04 1

    Décadas atrás, un héroe de las estrellas dejó este planeta en paz. Ahora, el hijo de Ultraman se levanta para proteger la Tierra de una nueva amenaza alienígena.

    Season 2 Coming April 14

  • Un vampiro en el jardín

    2022 M05 16

    En el dividido mundo del futuro, dos chicas sienten atracción por lo prohibido: la humana quiere tocar el violín, y la vampira desea ir más allá de lo conocido.

  • Ghost in the Shell: SAC_2045

    2020 M04 23

    En 2045, la mercenaria cibernética Motoko Kusanagi regresa a la Sección 9 para enfrentarse a una nueva y peligrosa amenaza: los poshumanos.

    Season 2 Coming in May

  • JoJo's Bizarre Adventure

    2012 M10 6

    La trama se desarrolla en torno a la historia del linaje Joestar, una poderosa familia de origen británico destinada a combatir fuerzas sobrenaturales malvadas usando poderes adquiridos; la obra abarca varias generaciones de dicho linaje, las cuales son adaptadas en cada parte poniendo un descendiente como protagonista, empezando con Jonathan en el año 1880. El nombre «JoJo», presente en el título de la obra, consiste en un juego de palabras compuesto por el nombre de los protagonistas de cada parte, los cuales pueden abreviarse como «Jojo» y usarse a forma de apodo; sin embargo, en las últimas partes de la obra se hacen juegos de palabras más complejos: por ejemplo, Josuke es un juego de palabras en japonés en que la sílaba «suke» (助) se puede leer también como «jo», y el diminutivo de Giorno Giovana (Gio. Gio.) tiene una pronunciación bastante similar a «Jojo». Todos los Joestar se identifican porque tienen una marca de nacimiento en forma de estrella de cinco puntas.

    “Stone Ocean” Ep. 13-24 Coming in 2022

  • Cyberpunk: Edgerunners

    2022 M09 13

    La historia nos lleva a la vida de un chico que malvive en las calles de una ciudad futurista obsesionada con la tecnología y la modificación corporal. Con todo en su contra, logra sobrevivir convirtiéndose en un ‘edgerunner’, un mercenario proscrito también conocido como ‘cyberpunk’.

  • Bubble (April 28): Bubbles break the law of gravity in Tokyo and rain down on the world, causing young people to lose their families. The world is now their playground and they initiate parkour team battles, leaping from building to building. Hibiki, young and reckless, makes the wrong move and plummets into the gravity-bending sea. His life is saved by Uta, a girl with mysterious powers who appears suddenly. The two hear a unique sound audible only to them. Watch the trailer.
  • Spriggan (June 18): A great civilization that once existed on Earth possesses the knowledge and scientific prowess far better than that of modern man. The relics of this ancient civilization remain hidden and now high-speed communications networks and satellites are able to expose all secrets. The armies of great nations fight to be the first to uncover and research these artifacts. One organization of secret agents (Spriggans) aims to seal away this ancient power for good. Watch the trailer.
  • Kakegurui Twin (August): At Hyakkaou Private Academy, the hierarchy is controlled by gambling and the protagonist, Yumeko Jabami, and her friend, Mary Saotome, challenge the Hyakkaou student council by gambling against them.
  • The Seven Deadly Sins: Grudge of Edinburgh (TBA): The spin-off anime film will feature Tristan, the son of “The Seven Deadly Sins,” as well as Meliodas and Elizabeth. When Tristan inherits the power of the Goddess Clan, he can heal people’s wounds and injuries, however, he accidentally hurts others due to his inability to control his Demon Clan power. To protect his family, Tristan travels to Edinburgh Castle and meets new friends along his journey.
  • Drifting Home (TBA): A summer adventure with sixth-graders Kosuke, Natsume, and their friends entering a large public housing complex, which drifts through the ocean with the children still inside it. Watch the trailer.

Other upcoming series include “Captain Laserhawk: A Blood Dragon Remix,” Adi Shankar’s adaptation of “Devil May Cry,” and Tom Clancy’s “Splinter Cell,” based on the Ubisoft franchise.

Netflix

Netflix is a subscription video streaming service that includes on-demand access to 3,000+ movies, 2,000+ TV Shows, and Netflix Originals like Stranger Things, Squid Game, The Crown, Tiger King, and Bridgerton. They are constantly adding new shows and movies. Some of their Academy Award-winning exclusives include Roma, Marriage Story, Mank, and Ma Rainey’s Black Bottom.

Netflix offers three plans — on 1 device in SD with their “Basic” (US$ 9.99) plan, on 2 devices in HD with their “Standard” (US$ 15.49) plan, and 4 devices in up to 4K on their “Premium” (US$ 19.99) plan.

Netflix spends more money on content than any other streaming service meaning that you get more value for the monthly fee.

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