Tubi has expanded their content deal with Warner Bros for Season 13 of The Bachelorette featuring Rachel Lindsay, the first African American lead of its long running franchise. Beginning today in the U.S., Season 13 joins Tubi’s current offering of The Bachelor franchise that includes the first seasons of The Bachelor and The Bachelorette, as well as the fifth season of Bachelor in Paradise, which the company added in April.
Earlier this year, Tubi announced it would invest over nine figures in content acquisitions to further grow its already massive content library — including with other reality series like The Apprentice, which they added in May. So far, its device and content partnerships seem to be paying off as they pace ahead of Pluto TV, which announced just last month, that it reached 18 million active users and would be expanding into Latin America. Tubi themselves have also expanded internationally, launching in Australia earlier this month.
The company is hoping to aggressively expand the growth of the service, which also competes with services Xumo and Sinclair-owned STIRR. In February, the Tubi inked a deal with NBCUniversal and brought shows such as Xena:Warrior Princess and Hercules: The Legendary Journeys to the service. As of today, Tubi offers more than 44,000 hours of content available to viewers from over 200 partners which also include major studios, MGM, Lionsgate and Warner Bros.