With the launch of HBO Max, WarnerMedia added to the already confusing number of ways to access HBO content. Before launch, those that got cable through HBO could access content using HBO Go. However, those who bought it directly from HBO (or a streaming provider like Hulu) could access it via HBO NOW.
In order to simply the experience, WarnerMedia announced that going forward there will be simply two apps: HBO and HBO Max. HBO Go will be officially sunsetted on July 31st, while HBO Now will be referred to as “HBO”.
But, for Fire TV users will be out of luck. That’s because those familiar with their current deal says WarnerMedia’s deal with Amazon to carry HBO Now expires on July 31st.
So, starting on July 31st, you won't be able to access HBO Go, HBO Now (rebranded HBO), or HBO Max on Fire TV devices.
What does that mean if you want to watch HBO content on Amazon Fire TV?
Those who subscribe to HBO through Amazon Prime Video, will still be able to access HBO content in the Prime Video App. If you get it from your cable or streaming provider, you will be able to watch HBO content using their apps, but you still won’t be able to watch new “Max” content like “Friends” and Max Originals like “Love Life.”
For those with Roku devices, where the HBO App will continue to exist, we found a quick workaround that will let cable and satellite subscribers use their credentials to access HBO NOW on Roku and Amazon Fire TV. For this to work, your cable or satellite service must include HBO Max in your subscription.