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World Cup Driving 50% Week-Over-Week Growth for Hulu

In an interview on CNBC’s Squawk Alley yesterday, Hulu’s CEO Randy Freer shared that the World Cup has increased Hulu Live TV subscriptions 50% week-over-week.

“We think live events are incredibly valuable. If you look at – the best — the biggest events are best on Hulu is something we like to do. We see our live subscriptions are up 50% week over week since the World Cup started. So we’re seeing a big uptick as people come in, want to experience the live (events).”

When asked if Hulu could join Amazon & Twitter and bid on rights for streaming sports, Freer shared:

“I think ultimately as we all get enough customers we’ll compete for the best product that’s going to engage those customers in the biggest and best way. And i think, hopefully, Hulu will be right at that table.”

You can watch the full interview in which he discusses Apple/Oprah, 21st Century Fox/Disney, and AT&T/Time Warner and their impact on Hulu.

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DIRECTV STREAM Cash Back

Let us know your e-mail address to send your $50 Amazon Gift Card when you sign up for DIRECTV STREAM.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

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  • Only valid once per household.
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  • Purchase must be completed on the DIRECTV STREAM website.
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Sling TV Cash Back

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  • Only valid once per household.
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  • You must click from The Streamable and complete your purchase on the Sling TV website.
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Hulu Live TV Cash Back

Let us know your e-mail address to send your $35 Amazon Gift Card when you sign up for Hulu Live TV.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new Hulu Live TV subscribers.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • You must click from The Streamable and complete your purchase on the Hulu Live TV website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.