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Nearly 80% of OTT Streaming With Netflix, Hulu, Amazon, & YouTube

Live TV Streaming Services Like Sling TV, DiRECTV NOW, and Hulu Live TV Next

Jason Gurwin
Jason Gurwin has has spent the last 10 years in the technology, media, entertainment industries. For The Streamable, he specializes in all things media like streaming services, devices, and cord cutting.
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Jason Gurwin

According to a report from Comscore, 78.8% of OTT streaming is spent on the “big four” — Netflix, Hulu, Amazon, and YouTube. Following the big streamers are vMVPDs like Sling TV, PlayStation Vue, fuboTV, Hulu Live TV, Philo, and DIRECTV NOW, YouTube TV — which make up 5.9% of streaming time. Those streaming cable networks using their TV Everywhere Apps make up 2.4% of time streaming, while streaming premium networks like HBO and Showtime consume just 1.5% of time spent.

Source: Comscore The State of OTT

Over the past three years, Netflix has reached a 75% penetration of streaming households, which is the highest of any of the “big four.” However, Hulu and Amazon has seen the biggest growth over that time. Since 2017, Hulu has seen their penetration increase from 22% to 32% of households, with most of that growth in the last year. Amazon Prime Video has seen similar rapid growth from 33% to 44% of households.

Source: Comscore The State of OTT

While Netflix is popular even with those who still have cable or satellite, Hulu seems to be more popular with cord-cutters. Netflix reaches 71% of cable households and 84% of cord-cutters. In comparison, Hulu sees an even bigger gap, reaching just 24% of cable households — but 52% of cord-cutter households.

Source: Comscore The State of OTT

Jason Gurwin
Jason Gurwin has has spent the last 10 years in the technology, media, entertainment industries. For The Streamable, he specializes in all things media like streaming services, devices, and cord cutting.
Read full bio ›
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DIRECTV STREAM Cash Back

Let us know your e-mail address to send your $50 Amazon Gift Card when you sign up for DIRECTV STREAM.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new DIRECTV STREAM subscribers.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • Purchase must be completed on the DIRECTV STREAM website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.

Sling TV Cash Back

Let us know your e-mail address to send your $25 Uber Eats Gift Card when you sign up for Sling TV.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new Sling TV subscribers to Sling Orange, Blue, or Sling Orange + Blue.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • You must click from The Streamable and complete your purchase on the Sling TV website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.

Hulu Live TV Cash Back

Let us know your e-mail address to send your $35 Amazon Gift Card when you sign up for Hulu Live TV.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new Hulu Live TV subscribers.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • You must click from The Streamable and complete your purchase on the Hulu Live TV website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.