Since launch, Disney has been promoting its “The Disney Bundle” as the best way to save on its collection of streaming options, but it wasn’t particularly attractive for cord-cutters who aren’t interested in sports.
While at some point, Disney+ and Hulu may merge, in the meantime — Disney is trying to make it easier for those with Hulu to add Disney+ at a lower price.
Disney has confirmed to The Streamable that Hulu is now offering a Disney+ add-on for just $2.99 per month. This isn’t a limited time offer either, customers will be able to keep the price (or at least until they inevitably raise the price of Disney+).
We have learned that those billed through Hulu, including those on Black Friday or Student subscriptions, are eligible if they do not already subscribe to Disney+ or ESPN+. In addition to being listed on Hulu’s add-ons page, Hulu subscribers who are eligible are also receiving emails with the offer.
The Disney Bundle includes Hulu, Disney+, and ESPN+ and starts at $13.99 per month for their ad-supported option, or $19.99 with Hulu (No Ads). At its base, ad-supported level, Hulu runs $6.99/month, so with the Disney+ add-on, the mini-bundle would cost consumers $9.98.
In Q1 2022, Disney+ added 11.8 million new subscribers, reaching 129.8 million subscribers in total. The company reached 42.9 million domestic subscribers — up 18% from last year at this time. CEO Bob Chapek told CNBC last month that he is reaffirming Disney’s 230-260M guidance for Disney+ by 2024.
In addition to their recently announced Disney+ ad-supported plan, by promoting the streamer to customers already subscribing to Disney+’s sister service, as well as including the full Disney Bundle on all Hulu + Live TV packages, this will certainly aid in reaching Chapek’s projections.
Hulu
Hulu is a video streaming service that gives access to thousands of full seasons of exclusive series, hit movies, kids shows, and Hulu Originals like “Only Murders in the Building,” and “The Handmaid’s Tale.”