Skip to Content
Newsletter Facebook Twitter YouTube
CBS All Access Paramount Plus

ViacomCBS Considering Rebrand of CBS All Access to Paramount+

Fern Siegel
Fern Siegel is a seasoned editor/writer that has written for The Streamable since 2018.
Read full bio ›
Fern Siegel

ViacomCBS, which owns Paramount film studios, CBS and MTV, is planning to rebrand CBS All Access next year.

According to a report in the Financial Times, one of the leading candidates for the rebranded name is Paramount+ to better compete with Disney+, Netflix and HBO Max.

Since the merger of Viacom and CBS last year, streaming has become a key part of the company’s growth. In fact, the merger was seen as an essential tactic to challenge rivals.

Part of redefining the company is renaming it. In a short-list of possible names, sources tell FT, Paramount+ is the popular choice. It is rumored ViacomCBS has also considered using the Viacom or Pluto TV brands as part of the relaunched service.

CBS All Access has tapped Droga5 New York to rebrand the platform.

A ViacomCBS spokesperson said: “We are currently going through a thoughtful branding process that will reflect the expansion and relaunch of the service. Both existing and new original brands are under consideration.”

ViacomCBS’ relaunch of CBS All Access is already underway. Earlier this month, the company added 70 shows with more than 3,500 episodes to the streaming platform. BET’s “Real Husbands of Hollywood,” MTV’s “Laguna Beach,” Nickelodeon’s “SpongeBob SquarePants” and Comedy Central’s “Chappelle’s Show” are available today and more shows are expected to rollout over the next six months.

The company reported 16 million streaming subscribers across Showtime and CBS All Access in August. (Disney+ had 60.5 million; Netflix claimed 193 million in June.)

Fern Siegel
Fern Siegel is a seasoned editor/writer that has written for The Streamable since 2018.
Read full bio ›
Facebook Twitter LinkedIn Reddit

DIRECTV STREAM Cash Back

Let us know your e-mail address to send your $50 Amazon Gift Card when you sign up for DIRECTV STREAM.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new DIRECTV STREAM subscribers.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • Purchase must be completed on the DIRECTV STREAM website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.

Sling TV Cash Back

Let us know your e-mail address to send your $25 Uber Eats Gift Card when you sign up for Sling TV.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new Sling TV subscribers to Sling Orange, Blue, or Sling Orange + Blue.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • You must click from The Streamable and complete your purchase on the Sling TV website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.

Hulu Live TV Cash Back

Let us know your e-mail address to send your $35 Amazon Gift Card when you sign up for Hulu Live TV.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new Hulu Live TV subscribers.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • You must click from The Streamable and complete your purchase on the Hulu Live TV website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.