Skip to Content

‘Loki’ Reportedly Takes Huge Hit In Viewership Between Episodes 1 and 3

Jeff Kotuby

The third of the big Marvel Cinematic Universe Disney+ shows is apparently suffering from something its predecessors did not — a massive viewership drop.

According to figures provided by the viewership measurement service Samba TV, 890,000 TVs tuned in to the “Loki” premiere on its first day, but only 727,000 watched the third episode. That means “Loki” started out with numbers greater than previous Marvel Studios outings “WandaVision” (759,000 first-day viewers) and “The Falcon and The Winter Soldier” (655,000 day-one viewers), but seems to have quickly lost steam.

In comparison to previous Marvel series premieres, the first episode of “The Falcon and the Winter Soldier” landed 1.8 million U.S. households over its first five days, while “WandaVision” snagged 1.6 million.

The Falcon and the Winter Soldier

19 March 2021

Following the events of “Avengers: Endgame”, the Falcon, Sam Wilson and the Winter Soldier, Bucky Barnes team up in a global adventure that tests their abilities, and their patience.


15 January 2021

Wanda Maximoff and Vision—two super-powered beings living idealized suburban lives—begin to suspect that everything is not as it seems.


9 June 2021

After stealing the Tesseract during the events of “Avengers: Endgame,” an alternate version of Loki is brought to the mysterious Time Variance Authority, a bureaucratic organization that exists outside of time and space and monitors the timeline. They give Loki a choice: face being erased from existence due to being a “time variant” or help fix the timeline and stop a greater threat.

Granted, these figures can be taken with a grain of salt — they are only indicative of TVs that have Samba’s third-party software enabled — which only covers a fraction of the Disney+ subscriber base.

Media news site We Got This Covered also makes an interesting observation — people are searching for “Loki” less than before, saying that the titular character’s sexuality is to blame.

Loki himself is revealed to be canonically bisexual, similar to his Norse counterpart, who could shapeshift and, ahem, “date” to suit his needs. This includes, but is not limited to, transforming into a mare and birthing an eight-legged horse named Sleipnir. So factor that into your horror and outrage, Internet. This is a factor that had already been well-established in the comic book source material years earlier.


Disney+ is a new ad-free video streaming service which offers exclusive series and films from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. Disney unveiled that their streaming service will debut in the U.K. on March 24th, 2020.

The Disney streaming service will cost £7.99 / month, or £79.99 / year (£6.67 / month).

The app supports 4K streaming, unlimited downloads, 4 simultaneous streams, up to 7 profiles, with hundreds of avatars for your personal profile.

The first year will include 25 new original series, 10+ movies, 7,500 past episodes, 100 recent movies, and 400 library titles including the entire Disney Vault. New releases like “Toy Story 4”, “The Lion King”, “Aladdin” and classics like “The Little Mermaid” and “Cinderella” will be available to stream.

The company announced original shows and movies that will be available at launch, including the $100 million 8-episode Star Wars spin-off, “The Mandalorian”, “High School Musical: The Musical: The Series,” “The World According To Jeff Goldblum,” “Lady and the Tramp,” and “The Imagineering Story.”

You can see the full list of available Disney, Disney Channel, Star Wars, Pixar, Marvel, Nat Geo shows and movies, or all available Disney Plus content by checking out our Disney+ Streaming Movie List.

Sign Up

Get Disney+ For Only £6.67 a Month, When You Sign-Up For Annual Plan.

However, it might be something worse than that — people just find the show boring. Without Thor, Asgard, deities, demons, and the like, Loki isn’t Loki, and fans are making it known.

However, we know from experience that Marvel is great at making grand finales. As the series rises to its crescendo, we imagine numbers will go back up. Until then, viewers will just have to slog through plot and exposition to get to the good stuff.

AT&T TV Cash Back

Let us know your e-mail address to send your $75 Amazon Gift Card when you sign up for AT&T TV.

You will receive it ~2 weeks after you complete your first month of service.

Sling TV Cash Back

Let us know your e-mail address to send your $10 Amazon Gift Card when you sign up for Sling TV.

You will receive it ~2 weeks after you complete your first month of service.