Paramount+, in a bid to differentiate themselves from their closest competitors, Netflix, HBO Max and Disney+, added live channels today, something none of the other major paid subscription streaming services have done to date. Peacock is the closest competitor in the competitive landscape using live channels.
This is the full list of available channels as of yet:
- 24/7 Laughs
- Adult Animation
- All Day Drama
- Animation Favorites
- Black Voices
- Crime & Justice
- History & Undiscovered
- Kids & Family Fun
- Nostalgic Hits
- PAW Patrol
- Preschool Corner
- Reality TV: Competition
- Reality TV: Shores
- SpongeBob Universe
- Star Trek
- The Challenge
- TV Classics
Later this month expect a RuPaul channel and a Movies channel as well.
“Even in the era of on-demand, there is clearly a strong consumer appetite for reimagined linear channels that provide effortless, lean-back entertainment,” said Tom Ryan, President and Chief Executive Officer, ViacomCBS Streaming. “Inspired and informed by the winning model Pluto TV pioneered and popularized, these highly curated channels underscore the power of our unified streaming organization and serve as a product differentiator in the SVOD space, by offering subscribers yet another way to experience and discover programming on Paramount+.”
Executives are willing to bet that a profitable segment of the market will show demand for the sit-back-and-view approach that was popularized by cable television models. And they could be correct. Psychologically, it’s less taxing to choose from options curated by a playlist than to delve through thousands of hours of proposed content yourself.
But streaming was built on the backs of binging. And binging was built on the back of choice. Whether there will be a large enough consumer populace drawn to live channels on their streaming services or on Paramount+ is yet to be seen.
Paramount+ is a subscription video streaming service that includes on-demand access to 12,000+ TV show episodes including originals Star Trek: Discovery, Nickelodeon’s SpongeBob SquarePants, and MTV’s Laguna Beach. Meet captivating characters, catch up on your favorite sport, explore new worlds in the growing collection of Paramount+.
In the UK, there is a single plan for £6.99 / month, or £69.99 / year (£5.83 / month). On benefit for UK subscribers is that they also have access to Showtime series at no extra charge.
Paramount+ has more than 8,000 hours of content for the whole family, spanning new and exclusive Paramount+ originals, hit shows and popular movies across every genre from SHOWTIME, Paramount Pictures, Comedy Central, MTV and Nickelodeon.
The streamer will also be available in both countries on Sky platforms. Sky Cinema subscribers will get Paramount+ included at no extra cost through a standalone app on Sky Glass and Sky Q.