Philo Donates $1M in Ads to Black-owned Businesses & Social Justice Organizations
Philo, the $20 skinny bundle, that recently reached 800,000 subscribers is doing their part to help Black-owned businesses and social justice organizations. The company is donating $1M in ad impressions in 2020.
“In light of the recent events, we decided to use our platform as a place for good. We opened up our ad inventory space to provide space for discussions about systemic injustice, raise awareness for social good organizations, and provide Black business owners with an opportunity to promote their businesses free-of-charge. Philo is truly TV for everyone, and we want our ad presence on the platform to be uplifting and include diverse representation.” Reed Barker, Head of Advertising, Philo.
The ads will be inserted on channels like A&E, aspireTV, BET, CLEO TV, Food Network, HGTV, OWN, TV One, and others during the “local insertion” break. This is normally where streaming services can add their own ad sale placements, so this won’t cause extra ads for customers.
Some of Philo’s partners include:
- aspireTV’s aspireMKTPLC
- BEVEL(A Walker and Company Brand)
- Black American Music Association
- Black Girls Rock
- BlackNation
- Boston University Center For Antiracist Research
- Color Of Change
- EMPOWRD App
- Harlem’s Fashion Row
- Know Your Rights Camp
- LEAP Initiative
- MessInABottle
- National Basketball Players Association
- National Urban League
- Sacred Heart Collections
- Scotch Porter
- Shea Moisture Fund
- SIX/20
- SONSON
- The Crown Act
- The Gathering Spot
- The Innocence Project
- The LIME Foundation
- Thurgood Marshall College Fund
- United Negro College Foundation
- US Black Chambers, Inc(USBC)
- Voting Rights Is Our Civil Rights
- Women in Entertainment Empowerment Network (WEEN)