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‘Raya and the Last Dragon’ Landed Bigger Audiences After Becoming Free Title On Disney+

Michael King

After what amounted to a less than stellar launch earlier this year, viewership of Disney’s animated film “Raya and the Last Dragon” jumped dramatically on Disney+ in June.

According to an Nielsen, the movie was the most-watched film in the United States among Netflix, Disney+, Amazon Prime Video, and Hulu between May 31 and June 6. The film was made available to stream for no extra fee to Disney+ subscribers on June 4.

The movie was originally released in March both in theaters and on Disney+ as a “Premier Access” title. Premier Access films are made available to Disney+ subscribers for a $30 fee in addition to their monthly subscription.

Other high-profile Disney titles have been released in this fashion during the pandemic, including “Mulan”, “Cruella”, and the upcoming Marvel release, “Black Widow”.

Raya and the Last Dragon

3 March 2021

Long ago, in the fantasy world of Kumandra, humans and dragons lived together in harmony. But when an evil force threatened the land, the dragons sacrificed themselves to save humanity. Now, 500 years later, that same evil has returned and it’s up to a lone warrior, Raya, to track down the legendary last dragon to restore the fractured land and its divided people.

According to Insider, when “Raya and the Last Dragon” opened on Disney+ in March, it was watched for 355 million minutes in its first weekend, and 390 million minutes in its first full week on the service as a Premier Access title.

In comparison, US viewers spent 1.08 billion minutes watching the movie between June 4 and June 6 — the film’s first weekend as a “free” title on Disney+, according to statistical data from Nielsen.

According to box office data, “Raya and the Last Dragon” also did not perform well in theaters either, taking in $8.6 million domestically in March. The movie eventually picked up some momentum and picked up a total of $54 million in North America and $120 million globally.

Disney+

Disney+ is a new ad-free video streaming service which offers exclusive series and films from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. Disney unveiled that their streaming service will debut in the U.K. on March 24th, 2020.

The Disney streaming service will cost £7.99 / month, or £79.99 / year (£6.67 / month).

The app supports 4K streaming, unlimited downloads, 4 simultaneous streams, up to 7 profiles, with hundreds of avatars for your personal profile.

The first year will include 25 new original series, 10+ movies, 7,500 past episodes, 100 recent movies, and 400 library titles including the entire Disney Vault. New releases like “Toy Story 4”, “The Lion King”, “Aladdin” and classics like “The Little Mermaid” and “Cinderella” will be available to stream.

The company announced original shows and movies that will be available at launch, including the $100 million 8-episode Star Wars spin-off, “The Mandalorian”, “High School Musical: The Musical: The Series,” “The World According To Jeff Goldblum,” “Lady and the Tramp,” and “The Imagineering Story.”

You can see the full list of available Disney, Disney Channel, Star Wars, Pixar, Marvel, Nat Geo shows and movies, or all available Disney Plus content by checking out our Disney+ Streaming Movie List.

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