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Smart TVs Are The Fastest Growing Segment of Streaming Devices

Jason Gurwin
Jason Gurwin has has spent the last 10 years in the technology, media, entertainment industries. For The Streamable, he specializes in all things media like streaming services, devices, and cord cutting.
Read full bio ›
Jason Gurwin

While streaming devices like Roku and Fire TV are still the largest segment of streaming devices — Smart TVs are on the rise. According to a presentation from ComScore at The Pay TV Show, Smart TVs have grown 23% since last year. In comparison, streaming devices grew 9% in the last year, with gaming consoles like Xbox and PS4 increasing 8% in the same period.

Overall, streaming households has nearly 63 million households (+7% y-o-y), up from 50 million in 2017 and nearly 60 million in 2018. It does not come as a surprise that more and more families are choosing Smart TVs as their streaming device as choice. With improvements of interfaces, either through their own development, or implementation of Roku OS, Android, and Fire OS — it has become much easier to enjoy your streaming services without an additional device.

Just last month, Roku announced that one-in-three Smart TVs sold in the U.S. in 2019 include Roku OS, which includes a nearly identical interface to their streaming players like Roku. Earlier this year, Apple announced partnerships with Samsung, VIZIO, and LG to bring AirPlay2, Home Kit, and their new TV App to their platforms. Even Live TV Streaming Services — like Fubo, Hulu Live TV, Sling TV, and YouTube TV have developed apps for Samsung and LG devices.

Jason Gurwin
Jason Gurwin has has spent the last 10 years in the technology, media, entertainment industries. For The Streamable, he specializes in all things media like streaming services, devices, and cord cutting.
Read full bio ›
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DIRECTV STREAM Cash Back

Let us know your e-mail address to send your $50 Amazon Gift Card when you sign up for DIRECTV STREAM.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new DIRECTV STREAM subscribers.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • Purchase must be completed on the DIRECTV STREAM website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.

Sling TV Cash Back

Let us know your e-mail address to send your $25 Uber Eats Gift Card when you sign up for Sling TV.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new Sling TV subscribers to Sling Orange, Blue, or Sling Orange + Blue.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • You must click from The Streamable and complete your purchase on the Sling TV website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.

Hulu Live TV Cash Back

Let us know your e-mail address to send your $35 Amazon Gift Card when you sign up for Hulu Live TV.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new Hulu Live TV subscribers.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • You must click from The Streamable and complete your purchase on the Hulu Live TV website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.