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Top Sports Figures, Including Gretzky, Jordan, Mahomes, Osaka, Invest in Short-Form Streaming Service, Buzzer

Jeff Kotuby
Jeff Kotuby is a contributing writer to The Streamable who specializes in sports, music, and all things Japanese media. He cut the cord in 2017 and has spent the last six years of his career writing for technology, entertainment, and healthcare websites. He's a lifelong Philadelphia Eagles and Anaheim Ducks fan, but also enjoys watching animated shows from the '90s.
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Jeff Kotuby

The short-form sports streaming service Buzzer has got some Hall of Fame-worthy talent joining its investor ranks from the worlds of football, basketball, hockey, tennis, and more.

According to a report by Bloomberg, Buzzer, the short-form sports streaming service, has added $20 million in investments from venture capital firms and a number of popular athletes. These athletes include Michael Jordan, Wayne Gretzky, Naomi Osaka, Patrick Mahomes, DeAndre Hopkins, Devin Booker, LaMelo Ball, and Sabrina Ionescu. A few sports owners also got into the mix, including Golden State Warriors owner Joe Lacob, Tampa Bay Lightning owner Jeffrey Vinik, and Lerner Enterprises, the owners of the Washington Nationals.

Bloomberg says Buzzer will use the funding to hire more staff, focusing on product, engineering, and data science. The app’s notification system will also receive an overhaul to better match a user’s preferences and provide them clips they’d likely be interested in.

Buzzer is described as an app designed to appeal to younger fans, providing sports coverage in the form of bite-sized clips locked behind a paywall. We last heard that clips would be about two minutes long and cost 99 cents per clip. The service currently has partnerships with the NHL and PGA, two perfect leagues for Buzzer’s short, impactful offerings.

Trying to monetize clips is an ambitious endeavor, as many would argue social media fills that niche for free.

“This is a generation that doesn’t want to subscribe,” said Buzzer CEO Bo Han. former director of live content at Twitter. “How do you make the subscription palatable to Gen Z?”

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They seem to have a strategy in mind, taking cues from the gaming industry through the use of “microtransactions.” A fan signs up for the platform and inputs their team and player preferences. Buzzer will then alert the user to any must-see moments that feature their favored keywords. Fans can sign up for free, but to see what all the alerts are about they’ll have to pay to see the clip.

Buzzer is currently in early access and will apparently be included with ESPN+ going forward.

‘Welcome to Buzzer’

Jeff Kotuby
Jeff Kotuby is a contributing writer to The Streamable who specializes in sports, music, and all things Japanese media. He cut the cord in 2017 and has spent the last six years of his career writing for technology, entertainment, and healthcare websites. He's a lifelong Philadelphia Eagles and Anaheim Ducks fan, but also enjoys watching animated shows from the '90s.
Read full bio ›
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