XUMO, free ad-supported streaming service, which offers 160+ channels including CBSN, Fox Sports, Stadium has high goals for increasing users to stream. The platform, which, earlier this year, reported 5.5 million monthly users and revenue growth of 300% year-over-year during Q1 of 2019, has been able to turn a profit due to the support of ads, and is now turning its focus on expanding its user base.
One of the ways the company is doing that is by expanding their service to new devices. Today the company announced that the service is now available on Android TV devices like NVIDIA SHIELD and Xiaomi Mi Box. The update is currently rolling out on Google Play and should be available shortly.
The service was added to Amazon Fire TV in late April, having already been available on Roku, Smart TVs, iOS, and Android. They don’t have a native Apple TV app, but you can AirPlay from your iOS device. XUMO CEO Colin Petrie-Norris suggests other devices are on the horizon as well. With the additional distribution and growth, the company hopes to expand form 27% to 80% of U.S. Households by the end of the year. He shared that they will be expanding to Europe this year as well.
Xumo was founded in 2011 as a joint venture between Panasonic and Meredith-owned, Viant. Just like Pluto TV and tubi, they take library content and turn it into linear channels featured on a grid guide — as well as offer content on-demand. They have been able to partner with Smart TV makers including LG for a white-label streaming product.