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BritBox Delivers 1 Million Subscribers, Boosts Global Presence

Fern Siegel

BritBox says it has hit a milestone: 1 million North American subscribers. That figure doubles its subscriber numbers since January 2019, Deadline reports.

Backed by the BBC and ITV, the 3-year-old streamer delivers British series targeting women 45+. Soumya Sriraman, CEO-president of BritBox, says the “mix of known, now, and new British TV shows is a potent concoction of programming which remains unbeatable.”

The streamer is also trying to up its game by airing shows in the U.S. soon after its UK debut.
Yesterday, the streamer announced “Alienist” star Luke Evans would head “The Pembrokeshire Murders,” a true-crime drama that focuses on historic cold cases in a large Welsh town.

The show joins BritBox’s original slate, which includes “Vera” with Brenda Blethyn, “The Bletchley Circle: San Francisco” and upcoming crime shows “The Mallorca Files” and “Sister Boniface,” created by Jude Tindall of “Father Brown.”

Carolyn McCall, Chief Executive, ITV, added the streamer has achieved profitability in less than three years, promoting global expansion plans.

In the UK, BritBox has also rebooted the puppet satire “Spitting Image” for two seasons. Debuting in the mid-’80s, the show will target President Donald Trump, British Prime Minister Boris Johnson and royals Megan and Harry, among others. Co-creator Roger Law will be the executive producer.

“The new ‘Spitting Image’ will be global through a uniquely British eye, it will be more outrageous, audacious and salacious than the previous incarnation,” Law promised BBC News.

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