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Disney Plus’ Big Launch Didn’t Affect Netflix Subscribers, Analyst Says

Stephanie Sengwe
Stephanie Sengwe is writer based in New York who covers companies in the streaming industry including AT&T, Amazon, Apple, Hulu, Roku, and Netflix . She also contributes daily news coverage on streaming services and devices for The Streamable.
Read full bio ›
Stephanie Sengwe

Disney+ launched with a bang last week, garnering 3.2 million app downloads and 10 million subscribers in its first 24 hours.

However, despite the successful launch with Disney+ trending across social media, the new streaming service barely had an impact on its biggest competitor, Netflix. According to an analyst at Credit Suisse, Netflix didn’t lose many subscribers to Disney+.

According to metrics from Sensor Tower — a research firm that provides mobile download data — and Google search analysis, the Disney+ launch had “little-to-no impact on Netflix trends,” Credit Suisse analyst Douglas Mitchelson wrote to investors.

The findings seem to be consistent with Wall Street’s predictions, CNBC reports, but it’s still too early to calculate the full impact of new streaming services on longstanding services. “Global streaming competition is a marathon rather than a sprint, and it’s too early to consider the results of these limited datasets to be conclusive,” Mitchelson stated.

Disney+ launched on Nov. 12 for $6.99. The service is also available as part of a $12.99 bundle package that includes Hulu and ESPN+. The first year will include 25 new original series, 10+ movies, 7,500 past episodes, 100 recent movies and 400 library titles including the entire Disney Vault.

Disney+ will be the exclusive home of all of Walt Disney’s blockbuster films starting with the 2019 slate, which will roll-out to the platform within the first year. The streaming service also offers exclusive series and films from Disney, Pixar, Marvel, Star Wars and National Geographic.

Stephanie Sengwe
Stephanie Sengwe is writer based in New York who covers companies in the streaming industry including AT&T, Amazon, Apple, Hulu, Roku, and Netflix . She also contributes daily news coverage on streaming services and devices for The Streamable.
Read full bio ›
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