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CW To Rebroadcast HBO Max’s ‘Gossip Girl’, As Streamers Use Linear Nets To Get Traction For New Shows

Jeff Kotuby

WarnerMedia wants to give its “Gossip Girl” reboot a shot in the arm for its premiere, and it’s using The CW to do so.

According to a report by Adweek, the first episode of the new “Gossip Girl” series will air on The CW on Friday, July 9 — one day after it premieres on HBO Max. This way, linear or over-the-air viewers can have a chance to watch the show and decide if they want to dip their toe into a streaming service like HBO Max.

The CW will keep the show’s accessibility going by allowing viewers to stream the episode for free on their digital platforms, like The CW’s app and website.


HBO Max es un servicio de transmisión de video por suscripción que brinda acceso a la biblioteca completa de HBO, junto con Max Originals exclusivos, y acceso a todas las películas de Warner Bros. en HBO Max poco después de que estén en los cines.

HBO Max HBO Max tiene dos planes: un plan móvil “Mobile” ($ 199 / mes), que está diseñado para un solo usuario en su dispositivo móvil, así como un plan familiar “Multitelas” ($ 299 / mes) ofrece a las familias acceso a 3 usuarios simultáneos.

Los suscriptores tendrán acceso a series exitosas de HBO como Succession, Sex and The City, Sopranos, Game of Thrones, Curb Your Enthusiasm, y mas.

Todos los suscriptores de HBO Max obtendrán las bibliotecas completas de programas como “Friends”, “The Big Bang Theory”, “South Park”, “Fresh Prince of Bel Air”, “The West Wing”, y mas.

Los suscriptores de HBO Max obtendrán Max Originals adicionales que incluyen Love Life, Raised By Wolves, Dune: The Sisterhood , Tokyo Vice , The Flight Attendant , Gremlins , Legendary, Craftopia, los nuevos dibujos animados de Looney Tunes, y The Not Too Late Show with Elmo de Sesame Workshop.


Obtenga 30% de DESCUENTO en su próximo año de HBO Max cuando pague por adelantado anualmente

“Gossip Girl” joins “Titans” as HBO Max shows that will be receiving some linear airtime on a WarnerMedia outlet in upcoming weeks. While “Gossip Girl” airs on The CW, the first season of “Titans” will air on TNT next month ahead of its season three premiere on HBO Max in August.

WarnerMedia may have gotten the idea from their CW partner ViacomCBS, who used CBS to air first season episodes of Paramount+ shows “Star Trek Discovery” and “The Good Fight” last summer to give those streaming dramas a boost.

This fall, “SEAL Team” will air the first five episodes of its upcoming season on CBS before moving the remainder of its season over to Paramount+.

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Ocho años después de que se cerrara la web original, una nueva generación de adolescentes provenientes de escuelas privadas en Nueva York se presenta para la vigilancia social de Gossip Girl. La serie de prestigio abordará cuánto han cambiado las redes sociales y el paisaje de Nueva York en los años intermedios

It’ll remain to be seen how the move translates for all parties involved, but getting more eyes on streaming content is inherently a good thing — it’s just a matter of these series being strong enough to convert holdouts into paid subscribers. HBO Max’s new $9.99 ad-supported tier can make the service more accessible, especially as more consumers would trade viewing ads for cheaper streaming subscription numbers.

“Gossip Girl” also plays on the same nostalgic heartstrings as the new “iCarly” reboot — beloved teen series that are getting reboots aimed at not just the original’s target audience, but the original’s viewers who have since grown up. The original “Gossip Girl” starred Blake Lively, Leighton Meester, and Penn Badgeley and ran on The CW from 2007 to 2012. “Gossip Girl” premieres on HBO Max July 8.

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Los niños pijos de un instituto privado de Manhattan se salen siempre con la suya, hasta que una bloguera anónima, llamada la Reina Cotilla, espía sus movimientos.

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