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Amazon Prime Video

You Can Now Purchase & Rent In-App with Prime Video on Apple TV & iOS, But Not Using Apple’s TV App on Fire TV

Jason Gurwin
Jason Gurwin has has spent the last 10 years in the technology, media, entertainment industries. For The Streamable, he specializes in all things media like streaming services, devices, and cord cutting.
Read full bio ›
Jason Gurwin

In the latest app update to Amazon Prime Video on iPhone, iPad, and Apple TV, streamers can now purchase and rent movies directly in-app. On the iOS device, there is a new “Store” tab that similar to iTunes, lets you browse and search shows and movies. You still cannot subscribe to Amazon Prime Video Channels directly in-app.

This a major change, as you previously had to purchase the shows and movies on Amazon’s website to access them on iOS and tvOS devices. Apple has said “established program for premium subscription video entertainment providers” which allow them to offer in-app purchase of movies and shows with their own payment methods, according to Bloomberg. It has said that other partners including Altice One and Canal+ are also part of the program.

Historically, Apple requires content purchases to take place using their in-app purchase mechanism which takes a 30% revenue share on all sales.

While this is positive for those on Apple TV, it hasn't changed the way the Apple TV App works on Fire TV, at least not yet.

When you go to purchase a movie or TV show, you are still told that you cannot purchase directly in-app: “In-app purchases aren’t allowed on this device. To watch here, you must have purchased or rented this movie or episode on an Apple device.” Same goes when trying to sign-up for streaming services as part of Apple TV Channels.

Jason Gurwin
Jason Gurwin has has spent the last 10 years in the technology, media, entertainment industries. For The Streamable, he specializes in all things media like streaming services, devices, and cord cutting.
Read full bio ›
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DIRECTV STREAM Cash Back

Let us know your e-mail address to send your $50 Amazon Gift Card when you sign up for DIRECTV STREAM.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new DIRECTV STREAM subscribers.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • Purchase must be completed on the DIRECTV STREAM website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.

Sling TV Cash Back

Let us know your e-mail address to send your $25 Uber Eats Gift Card when you sign up for Sling TV.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new Sling TV subscribers to Sling Orange, Blue, or Sling Orange + Blue.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • You must click from The Streamable and complete your purchase on the Sling TV website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.

Hulu Live TV Cash Back

Let us know your e-mail address to send your $35 Amazon Gift Card when you sign up for Hulu Live TV.

You will receive it ~2 weeks after you complete your first month of service.

Offer Terms

  • Only valid for new Hulu Live TV subscribers.
  • Only valid once per household.
  • You must pay and maintain service for at least one month to be eligible.
  • You must click from The Streamable and complete your purchase on the Hulu Live TV website.
  • You’ll receive gift card 4-6 weeks after purchase (~2 weeks after your first month).
  • Cannot be combined with any other promotion and won’t be eligible if you try to use a coupon code or cash back from another site.