AMC relaunches Sundance Now as premiere indy streamer
AMC relaunches Sundance Now as premiere indy streamer
The company is taking the algorithm out of the equation, turning to film enthusiasts to select its library.
While most streaming customers are likely at least aware of the AMC+ streaming service, they may not know that AMC operates several other streamers as well. One of those additional services is the Sundance Now platform, which will be getting a relaunch to transform it into the “premier streaming destination for independent film,” according to AMC.
Key Details:
- Start again: AMC is executing a relaunch of the Sundance Now streaming service.
- Human touch: Sundance Now will offer a hand-selected, algorithm-free library..
- Updated offerings: The streamer will offer new film premieres every month, featured movies on Friday, and more.
Paying tribute to the late Robert Redford’s ongoing desire to elevate independent voices in filmmaking, AMC announced it was attempting to bring the Sundance Film Festival directly into viewers’ homes with its relaunch of Sundance Now.
The streamer will continue to offer a large selection of independent titles, first-run premieres, and exclusive content. Following the lead of other AMC streamers, Sundance Now will cut out the algorithm in favor of a hand-curated library selected by independent movie buffs.
“As the global leader in targeted streaming, AMC Networks brings deep expertise in building streaming products that connect with passionate communities,” AMC EVP Courtney Thomasma said. “We’re thrilled to offer Sundance Now as a home for both filmmakers and film enthusiasts, leveraging our in-house film group and festival partnerships to promote access, discovery and affinity for culture-defining stories and storytellers.”
Sundance Now will offer new film premieres each month, featured movie nights on Fridays, film festival spotlights, and a library that adds new content each month. The streamer costs $8 per month, but is offering a special promo code to new subscribers to celebrate its relaunch. Enter promo code SN50 at checkout to save 50% off!
“As audiences have more options, and become more demanding, we wanted to recreate the film festival experience by showcasing a program hand-selected across all genres, by some of the best curators in the business,” AMC Networks executive Scott Shooman said. “Our company has built a legacy around nurturing new creative voices, thought-provoking stories, and boundary-pushing cinema. Sundance Now deepens that commitment, furthering our ability to showcase independent film across our full distribution ecosystem – from theatrical to streaming – and deliver a taste-driven gateway to audiences craving the best in independent storytelling.”
Sundance Now
AMC-owned streaming service Sundance Now has thousands of exclusive TV shows and movies which including original series. There are plenty of genres to choose from such as Action, Classic, Comedy, Documentary, Drama, Foreign, Romance, Suspense, etc. New titles are added every week and there are usually one or two exclusive premieres per month.