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Breaking: YouTube TV Announces Price Increase; Base Rate Now $72.99, 4K Plan Drops to $9.99

Breaking: YouTube TV Announces Price Increase; Base Rate Now $72.99, 4K Plan Drops to $9.99

With a background in sports and entertainment reporting, he’s covered everything from Broadway to college football. He cut the cord in 2014 and has a sharp eye for streaming trends and a soft spot for Hallmark movies.

After more than three years at $64.99, YouTube TV announced on Thursday that the live TV streaming service would be raising its monthly rate to $72.99 per month. The price increase will begin Thursday, March 16 for new customers, with it taking effect on April 18 for existing subscribers.

In a statement, the streamer cited the rising cost of content for its first price increase since June 2020. The updated price will continue to include 100+ channels, a DVR with unlimited storage, up to 6 accounts per household, and 3 concurrent streams. No additional fees are required for broadcast, HD, set-top box, or DVR.

For YouTube TV to have kept its $65 monthly rate for nearly three years is a bit unusual, especially as nearly every other streaming service has gotten into an annual pattern of upping its prices. With the streamer becoming the new home to NFL Sunday Ticket this fall, The Streamable had predicted that its rate was likely to increase at some point this year.

Now that the streamer is the exclusive home to one of the signature packages in all of sports broadcasting, YouTube TV has the ability to differentiate itself from its live-streaming competitors. fuboTV, Hulu + Live TV, Sling TV, and DIRECTV STREAM have all raised their prices in the past few months.

If you are a current subscriber to YouTube TV’s 4K Plus package, this will actually represent a price decrease for you. That is because the service is cutting its price in half, dropping from $19.99 per month to $9.99. That change goes into effect today for new and existing customers alike.

New and existing YouTube TV subscribers who have never subscribed to 4K Plus can do so for 12 months at just $4.99 per month. Similarly, if existing users are currently on a promotional price below the new $9.99 monthly rate for 4K Plus, they will be able to keep that lower promotional price until it is over, at which point they will automatically be moved to the new price.

So, if you subscribed to YTTV for $64.99 per month and opted for the $19.99 4K add-on, your total was $84.98, however, after the changes announced on Thursday, your monthly bill will be $82.99.

YouTube TV

YouTube TV is a live TV streaming service with more than 60 channels for $82.99/month. This plan includes local channels 32 of the top 35 cable channels, and regional sports networks (RSNs) in select markets. The base plan includes more than 100 live channels, including major broadcast networks like ABC, CBS, FOX, and NBC, as well as popular cable channels such as ESPN, CNN, FX, USA Network, and TNT. Local channels are included in most markets, making YouTube TV a full replacement for traditional cable for many viewers.

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Sports are a major focus for YouTube TV, with access to national and regional coverage, league networks, and marquee events. The service also serves as the exclusive home of NFL Sunday Ticket, available as an add-on, giving fans access to out-of-market Sunday afternoon games. YouTube TV also offers a smaller sports plan, allowing subscribers access to 30+ sports-oriented channels, including local networks in select markets.

YouTube TV includes unlimited cloud DVR storage at no extra cost, allowing subscribers to record as many shows as they want and keep recordings for up to nine months. The service is available across a wide range of devices, including smart TVs, streaming players, mobile devices, and web browsers. New subscribers can typically start with a free trial, though the trial length may vary by promotion.

With its broad channel lineup, strong sports offerings, unlimited DVR, and wide device support, YouTube TV remains one of the most comprehensive live TV streaming services for viewers who want a traditional TV experience without a cable contract.

Free Trial

New customers can save $15 per month for 5 months.


Matt Tamanini is the News Editor at The Streamable, where he oversees daily news coverage and editorial strategy, with a particular focus on breaking stories, streaming comparisons, and major industry events. A well-rounded journalist with a diverse background, Matt joined The Streamable in 2022 after holding key editorial roles at several high-profile outlets. He has an extensive career in sports and entertainment journalism, having served as a senior editor for BroadwayWorld, the world’s largest theater website, and as managing editor for Land-Grant Holy Land, which covers Ohio State sports.

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