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Disney+

Disney+ announces new, YouTube-like feature coming to app

Disney+ announces new, YouTube-like feature coming to app

The Disney+ app for mobile users will soon feature a vertical video feed for fans to scroll through.

David Satin
David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.
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David Satin
•
Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.
Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.

Paid streaming services are all trying to learn the same lesson in 2026: how to compete with YouTube. Month after month, ratings from Nielsen show that YouTube attracts far more viewership each month than services like Netflix or Disney+ do, and these platforms aren’t going to allow that to continue unabated. Disney+ is the latest streamer to announce tactics for grappling with YouTube’s dominance, and its next idea is to borrow a wildly popular feature from YouTube itself.

Key Details:

  • Stand tall: Disney+ is preparing to launch a new vertical video feed.
  • Join the club: The new ESPN streaming service also launched with vertical video last August.
  • Unoriginal idea: Netflix has also begun testing vertical video.

On Wednesday, Disney announced at the Consumer Electronics Show in Las Vegas that it was gearing up to roll out a vertical video feed on Disney+. The feed will become available on the Disney+ app for mobile devices at some point in 2026, although the exact content included in the feed has not been explicitly disclosed.

There appear to be a variety of options, however. In an interview with Deadline, EVP of product management for Disney Entertainment and ESPN Erin Teague said “everything is on the table” for the feed, including original short-form programming, or repurposed social video clips.

The move is designed to help Disney+ continue increasing engagement on its platform, and the company has experience in using this particular feature toward that end. When the new ESPN direct-to-consumer service launched back in August, it also included a vertical video offering.

Netflix has also experimented with vertical video to help increase engagement metrics. Expect more streamers to continue trying out vertical video options, as streamers try to woo audiences who are more likely to use social video platforms like YouTube or TikTok than they are to spend hours with an on-demand streamer.

This is what Gen Z and Gen Alpha are expecting,” Teague explained to Deadline. “They are not necessarily thinking about sitting down, watching a long-form, two-and-a-half-hour piece of content on their phones.”

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Disney+

Disney+ is a video streaming service with over 13,000 series and films from Disney, Pixar, Marvel, Star Wars, National Geographic, The Muppets, and more. It is available in 61 countries and 21 languages. It is notable for its popular original series like “The Mandalorian,” “Ms. Marvel,” “Loki,” “Obi-Wan Kenobi,” and “Andor.”

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Disney+ has several plans with or without ads. Disney+ Basic with Ads costs $11.99 / month. If you don’t want ads, you can choose Disney+ Premium with No Ads, which costs $19.99 / month.

The Premium plan also offers an annual option for $189.99 / year ($15.83/mo.).

If you’d like to add Hulu, you can bundle the two services as well, but Disney+ is also continuing to integrate the two, which will soon be an all-in-one offering.

Sports fans can also bundle ESPN Select or ESPN Unlimited, with or without ads.

Disney+ most recently raised prices on September 23, 2026 — the fourth time in as many years.

The app supports unlimited downloads (on their Premium Plans), four simultaneous streamers, up to 7 profiles, 4K streaming, and includes hundreds of avatars.

The service includes 25+ original series, 10+ original movies, 7,500 past episodes, 100 recent movies, and 400 library titles, including the entire Disney Vault.

You can see the full list of available Disney, Disney Channel, Star Wars, Pixar, Marvel, Nat Geo shows and movies, or all available Disney+ content by checking out our Disney+ streaming movie listings.

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Get Disney+, Hulu, and ESPN+ for just $16.99 a month ($14 savings).

David Satin
David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.
Read full bio ›
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