Disney-owned channels coming to new YouTube TV genre packs
Disney-owned channels coming to new YouTube TV genre packs
Its new carriage deal with YouTube TV allows the streamer to use Disney-owned channels in new genre packs, and YouTube TV will almost certainly take advantage.
The dust is still settling on one of the most severe carriage disputes in recent memory. For the first two weeks of November, YouTube TV customers could not watch Disney-owned channels thanks to a blackout caused by the dispute, but a deal was finally reached on Friday night. Disney included a key provision in the deal with YouTube TV: the right to create new genre-based channel packages. That may be seen as a concession by Disney for now, but it could be a huge help in its future aspirations.
Key Details:
- Go ahead: YouTube TV can use Disney-owned channels to create genre packs going forward.
- Following DIRECTV: Disney first gave DIRECTV permission to create genre-based plans in 2024.
- Marketplace equity: Allowing competitors to create genre-based plans could help Disney in its merger with Fubo.
Disney specifically announced in its press release regarding the new carriage contract with YouTube TV that it was giving that streamer permission to use some of its channels in “various genre-specific packages.” While it didn’t specify which channels were embraced by the agreement, it’s almost certain that popular networks like ABC, ESPN, and FX are among them.
We’ve already seen the result of one company’s experiments with such genre-based channel packages. In September 2024, DIRECTV became the first distributor to get Disney’s approval to craft such products, and has since launched packages like the MyKids, MySports, and MyEntertainment plans at prices starting at $20 per month — far less than the standard cable channel plan.
It remains to be seen what kind of packages YouTube TV creates with these channels, but it stands to reason that they’d at least resemble those offered by YouTube TV. There’s lots of potential for YouTube TV to get creative, however, and innovation is part of the reason the streamer has grown to over 10 million customers.
Making these channels available in genre packs could be a shrewd move on Disney’s part as it looks toward a merger of its Hulu + Live TV service with Fubo. That transaction requires the approval of regulators, and if Disney were planning to launch a host of genre-based packages of its own once that merger is complete, it would quickly find itself in hot legal water if competing streamers weren’t allowed to use its channels to do likewise.
Instead, YouTube TV will likely be bringing new, genre-based channel plans to customers in the coming months. There’s been no official announcement to that effect from the streamer, but it wouldn’t have gotten that provision from Disney if it didn’t intend to use it, and customers should expect to see it bear fruit before too long.
YouTube TV
YouTube TV is a live TV streaming service with more than 60 channels for $82.99/month. This plan includes local channels 32 of the top 35 cable channels, and regional sports networks (RSNs) in select markets. The base plan includes more than 100 live channels, including major broadcast networks like ABC, CBS, FOX, and NBC, as well as popular cable channels such as ESPN, CNN, FX, USA Network, and TNT. Local channels are included in most markets, making YouTube TV a full replacement for traditional cable for many viewers.
