Fandango at Home announces expansion with new features
Fandango at Home announces expansion with new features
On Wednesday, Fandango at Home announced it was adding the ability to reach into the homes of millions of cable customers.
[Fandango at Home] wants to bring customers even more high-quality entertainment that they can enjoy from the comfort of their living room. The service, which primarily serves as a premium video-on-demand (PVOD) service that allows customers to stream movies that are still only available in theaters, announced on Wednesday that it was adding key capabilities to help more viewers see these movies and that it was also adding live event capabilities.
Key Details:
- Going live: Fandango at Home is adding the ability to distribute live pay-per-view events.
- Headed to cable: The service will also support transactional video-on-demand purchases on cable.
- Reading the room?: The future of the PPV format took a hit when UFC announced it was shifting away from it.
Fandango at Home will expand its capabilities to include the distribution of live pay-per-view events. The platform is expanding first- and third-party content distribution, and soon it will be able to help in offering marquee sports events, top music expositions, and other live content.
In addition, Fandango at Home will be able to reach cable customers where they are with its new, enhanced transactional video-on-demand capabilities. This will let cable subscribers rent new movies that are otherwise only available in cinemas, lending to the premium experience of pay-TV. The expansions help Fandango fill the hole left by the sunset of the longtime industry aggregator iNDEMAND.
“This expansion represents a major leap forward in how Fandango serves fans premium content—when, where, and how they want it,” Fandango SVP Cameron Douglas said. “iNDEMAND was best-in-class in supporting the content distribution of transactional content to the industry. By combining Fandango’s digital innovation and consumer reach with iNDEMAND’s legacy in delivering blockbuster movies, TV, and live events, we’re unlocking new possibilities for how the industry and fans access and enjoy entertainment at home.”
It’s intriguing that Fandango at Home is preparing to enter the pay-per-view space, particularly as it appears the sports broadcasting world is shifting away from that format. For example, in its newly signed deal with Paramount, UFC has decided to abandon the PPV infrastructure, which was a hallmark of its broadcasts on ESPN+. Will the rest of the sports and entertainment world leave PPVs behind? Fandango is clearly betting not.
Are you likely to make use of Fandango at Home’s expanded capabilities? Let us know in the comments!
Fandango
Fandango, formerly known as Vudu and then Fandango at Home, is Fandango’s premium digital streaming service that lets viewers rent, purchase, and stream thousands of movies and television shows without a monthly subscription. Rebranded in 2024, the service combines a vast on-demand entertainment library with the flexibility to watch content across smart TVs, streaming devices, mobile devices, game consoles, and web browsers.