New ESPN streamer won’t be called ‘ESPN All Access’
New ESPN streamer won’t be called ‘ESPN All Access’
Disney says its executives have been using placeholder names for the new streamer, and that none are finalized as the actual name of the service.
Disney is apparently still not ready to reveal the true name of its upcoming streaming service. The company has been using the moniker “Flagship” as a placeholder while it prepares to bring its new sports streaming product to market, but last week it seemed as if one of the company’s executives had revealed the actual name of the new service. According to a new report, however, we’ll have to keep waiting to find out the real name of service currently known as Flagship.
Key Details:
- One Disney executive referred to the new streaming service as ESPN All Access at a conference last week.
- John Ourand of Puck News says that the name is being used only as a placeholder.
- The ESPN streamer will launch sometime before the start of the 2025 football season.
Last week, Disney ad exec Wendell Scott repeatedly referred to the new ESPN streaming service as ESPN All Access at the 2025 CTV Connect conference. Given that most have only heard the service talked about as Flagship by other Disney and ESPN figures, it was thought that Disney might be letting the real name of the streamer slip at last.
However, according to John Ourand of Puck News that isn’t the case. Ourand posted on X (the social media site formerly named Twitter) that according to an ESPN executive that he spoke to, ESPN All Access is just a placeholder name and doesn’t represent a decision to call the streamer anything officially.
I just heard from an ESPN exec who says no name has been decided yet. “We have been using descriptive placeholders.” https://t.co/lJeUzwjTu3
— John Ourand (@Ourand_Puck) March 12, 2025
Some executives have also used the name ESPN 360 to describe the new streamer, but that isn’t necessarily the new streamer’s name either. So, it appears that we are no closer to learning what Disney officially plans to call its ESPN streaming service ahead of its release.
However, the wait is unlikely to be too much longer; after all, ESPN’s new streamer will be launching ahead of the 2025 NFL and college football seasons, so the first big marketing push would likely come in late spring or early summer. n the meantime, we do have some details about the service; it will carry even more content than the group of ESPN linear channels does, and it will be highly customizable, with a host of great features including a multiview.
The service is likely to cost between $25 and $30 per month at launch. It’s not yet known what the service will be called in the end, but it looks like observers can cross “ESPN All Access” off the list of possibilities for now.
ESPN Select
ESPN Select is a streaming service that replaced ESPN+ and provides access to live NHL, MLB, and MLS games, PGA Tour Golf, international sports events, ESPN original programming, and a complete archive of “30 for 30.” Find out our review of the service and how to start streaming ESPN Select.