Fox Nation experienced relatively small, but steady growth in 2024
Fox Nation experienced relatively small, but steady growth in 2024
The streamer has only grown by a few hundred thousand subscribers since February 2024.
Fox doesn’t offer an inside look at its streaming service Fox Nation all that often. The company is preparing to launch a new streaming service that will offer Fox Sports content and more, but Fox Nation isn’t going anywhere. Speaking at an investor conference in recent days, Fox CEO Lachlan Murdoch revealed that the conservative news and lifestyle service Fox Nation has grown to somewhere between 2 million and 2.5 million subscribers.
Key Details:
- Fox Nation first hit 2 million subscribers in February 2024.
- Murdoch says new documentaries backed by Martin Scorsese and Kevin Costner have helped the streamer grow.
- Fox’s new streamer is not designed to pull viewers away from the traditional cable bundle.
Murdoch’s revelation that Fox Nation is now sitting somewhere between 2 and 2.5 million customers shows the streamer hasn’t made a huge viewership leap in the past year. In February 2024, reports indicated that Fox Nation had hit 2 million customers; that means Fox Nation has only grown by a maximum of half a million customers in the last year, though its niche programming lineup means it’s never going to grow to the size of a Netflix or a Disney+.
The chief executive pointed to series like “Martin Scorsese Presents: The Saints” and “Yellowstone: One-Fifty” hosted by Kevin Costner as titles that have helped Fox Nation add viewers in the past 12 months. Murdoch also revealed that Fox Nation is particularly popular in the southern United States.
Fox will have more streamers to try and attract customers to in the near future. It will launch a new streaming service before the end of 2025, one which leverages more of Fox’s most popular brands. However, Murdoch said this week that the new streamer is intended to attract cord-cutters and cord-nevers, viewers who have left pay-TV already or have never had a subscription to a cable or live TV streaming plan.
Murdoch made similar comments about the Venu Sports joint venture streaming service Fox was planning with Disney and Warner Bros. Discovery. They’re intended to assuage fears from distributors that partner with Fox to offer Fox News and other channels that the streamer will lead customers to think they don’t need a pay-TV plan anymore.
Fox clearly knows the ins and outs of streaming thanks to Fox Nation, even if the streamer has only shown steady growth as opposed to explosive subscriber gains. That experience could lead to even greater things when Fox launches its new streamer later this year.
Fox Nation
Fox Nation is an entertainment streaming service created by Fox News and gives subscribers access to full, commercial-free episodes from well-known right-wing personalities like Sean Hannity and Laura Ingraham, as well as entertainment from Kevin Costner, Kelsey Grammer, Sharon Osbourne, Roseanne Barr, and Rob Schneider. Fox Nation service can be accessed as a standalone streamer or as an add-on to the live TV streaming services DIRECTV and Fubo.