Octave Parango, the former concept creator/editor of 99 francs has become a model scout in Moscow. This cynical hedonist leads a very pleasant life in the arms of young Russian models and in the private jets of his oligarch friends... until the day that he is contacted by The Ideal, the world's leading cosmetics firm, embroiled in a huge media scandal. Our antihero has seven days to find a new muse by traveling through the confines of post-Communist Russia, under the orders of Valentine Winfield, a hard and authoritarian visual director.
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About The Ideal
Octave Parango, formerly the concept creator at 99 francs, now finds himself a model scout in Moscow. He's living a life of hedonistic pleasure, surrounded by young Russian models and the luxury afforded by his oligarch friends. However, his world is turned upside down when The Ideal, a leading cosmetics firm embroiled in scandal, contacts him. Tasked with finding a new muse within seven days, Octave embarks on a journey through post-Communist Russia, all under the watchful eye of Valentine Winfield, the firm's demanding visual director. The pursuit of beauty takes a dark and twisted turn in this satirical and visually compelling film.
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Movie Score
Released
June 15, 2016
Director
Frédéric Beigbeder
Film Series
Cast
Gaspard Proust, Audrey Fleurot, Anamaria Vartolomei, Jonathan Lambert, Camille Rowe, Alexandrina Turcan
Genre
Comedy