NBA launches new streaming content, updates NBA TV
NBA launches new streaming content, updates NBA TV
The league is also assuming full control over the NBA League Pass service in a series of moves ahead of the 2025 season start.
There’s just a week until the 2025-26 NBA season tips off, and that means fans across the country will get to see their teams in action for the first time since spring. But ahead of the return of regular-season basketball, the NBA has announced new streaming content, as well as a revitalization of the NBA TV linear channel.
Key Details:
- More ways to watch: New NBA content is available on the NBA TV channel and the NBA app.
- Nightly fun: “The Association” will give fans a top-down view of the league in primetime.
- Worldwide basketball: A huge selection of global basketball games is headed to the NBA app as well.
The NBA announced on Monday that it was launching a “new multi-platform streaming offering,” as well as a “reimagined” NBA TV, ahead of this season’s beginning. This new streaming offering will come with live games, highlights, and original content, and will also serve as the “home of global basketball.” The new platform will be available through the NBA app.
The league is also launching a new primetime “basketball-cast” on weeknights during primetime called “The Association,” Hosted by MJ Acosta-Ruiz, David Fizdale, Rudy Gay, Chris Haynes, and John Wall, viewers will be able to see this show on NBA TV and the NBA App. “The Association” will provide league news, analysis, and storylines, celebrate the culture and players of the NBA, and guide fans to must-watch games.
NBA TV will carry nonexclusive 60 live games itself over the course of the regular season, beginning on Oct. 25. Viewers will also be able to log into the NBA TV app to see more live basketball from the NBA, WNBA, and G League, as well as the Basketball Africa League and other international competitions, and even high school basketball content.
Viewers will also be able to stream games from around the world on the NBA app and NBA TV, including games from Australia’s National Basketball League (NBL), France’s Ligue Nationale de Basket (LNB), Germany’s Basketball Bundesliga (BBL), Spain’s Liga ACB, the Chinese Basketball Association (CBA) and Korean Basketball League (KBL).
“NBA TV and the NBA App are designed to be a connected, global hub for basketball coverage, delivering nonstop access to live games, original programming and exclusive behind-the-scenes content,” NBA SVP Sara Zuckert said. “The NBA App streaming platform will provide a seamless, always-on digital experience for fans to access 24 hours a day, 365 days a year.”
Fans will find a ton of other programming on the NBA app and the new NBA TV, including a selection of podcasts, creator-driven content, behind-the-scenes footage from training camps, a documentary about the championship season of the Oklahoma City Thunder, and more.
In addition to all these updates, the NBA has taken over operations of the NBA League Pass streaming platform after its deal with Warner Bros. Discovery ended. League Pass offers out-of-market games, either for one team or for the whole league, depending on customer preferences. There haven’t been any major changes to the platform itself, although Prime Video is now the exclusive digital distributor of League Pass apart from the league itself.
The 2025-26 NBA season tips off on Oct. 21 at 7:30 p.m. ET, when the Thunder begin their title defense against the Houston Rockets. Fans can check out the new NBA app and NBA TV’s refreshed content while they wait for the season to begin!
NBA League Pass
For passionate basketball aficionados, NBA League Pass stands as the premier destination for immersing yourself in the thrilling world of professional basketball. It offers unparalleled flexibility, allowing you to meticulously follow every move of your favorite team throughout the season or broaden your horizons to catch every game played across the entire league. It’s important to note that, due to broadcasting rights, blackout restrictions may apply to games that are televised locally or aired on national channels.
