Roku partners with Phillips to launch new Ambilight backlit TV
Roku partners with Phillips to launch new Ambilight backlit TV
The set has 4K resolution, comes in sizes up to 65”, and includes the Roku operating system built in.
Having a great TV is a big, important step in the ideal living room setup, but it’s not the only thing. A poorly lit room can taint the picture quality of even the best TV, and that’s where Roku’s new collaboration with Phillips comes in. The two are partnering on a new TV set with Phillips’ Ambilight technology, building LED backlighting directly into the set.
Key Details:
- Domestic debut: The Roku set’s launch marks the first time Ambilight is available in the U.S..
- Your choice: The set will come in sizes from 43” to 65”.
- Just one source: Phillips Roku TVs with Ambilight are only available at Sam’s Club.
The Phillips Ambilight TV with the Roku operating system is launching on Wednesday in the United States, Mexico, and Canada. The LED backlighting projects colors onto the wall to match the action on the screen in real time, making for a more immersive experience during a live concert stream, the big football game, or watching a pulse-pounding blockbuster.
The Phillips Roku TV with Ambilight includes 4K Ultra-High-Definition resolution and HDR10 for incredibly sharp detail, contrast between light and dark, and brilliant colors. The Roku Smart Picture feature will automatically adjust the picture mode to the type of content you’re watching, and you can connect wirelessly to speakers, soundbars, and subwoofers from Roku as well.
The set also features Apple AirPlay compatibility and will even sync with gameplay when you connect your favorite console. It comes in 43”, 50”, 55”, and 65” sizes, so viewers can pick the right option for their living room or any other spot in the household that needs a new set.
“At Roku, we’re always looking for ways to make TV feel delightful,” Roku TV VP Tom McFarland said. “Philips Roku TV with Ambilight adds a new layer to the viewing experience, making the moments, music, and games we all love on screen feel bigger and brighter than ever before.”
The Roku Phillips Ambilight TV line is only available at Sam’s Club. The line starts at $229 for the 43” size, and ranges in price up to $389 for the 65” set. You can grab them at Sam’s Club as of Wednesday, and get yours as soon as possible!