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BREAKING: HBO Max Announces First Ever Price Hike Ahead of discovery+ Unification

BREAKING: HBO Max Announces First Ever Price Hike Ahead of discovery+ Unification

Matt Tamanini
Matt Tamanini is the News Editor at The Streamable, where he oversees daily news coverage and editorial strategy, with a particular focus on breaking stories, streaming comparisons, and major industry events. A well-rounded journalist with a diverse background, Matt joined The Streamable in 2022 after holding key editorial roles at several high-profile outlets. He has an extensive career in sports and entertainment journalism, having served as a senior editor for BroadwayWorld, the world’s largest theater website, and as managing editor for Land-Grant Holy Land, which covers Ohio State sports.
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Matt Tamanini
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With a background in sports and entertainment reporting, he’s covered everything from Broadway to college football. He cut the cord in 2014 and has a sharp eye for streaming trends and a soft spot for Hallmark movies.
With a background in sports and entertainment reporting, he’s covered everything from Broadway to college football. He cut the cord in 2014 and has a sharp eye for streaming trends and a soft spot for Hallmark movies.

It was seemingly only a matter of time, but on Thursday, Warner Bros. Discovery announced that it would be raising the price of a monthly ad-free subscription to HBO Max from $14.99 to $15.99 in the United States. The change will be reflected in the bills for existing customers on their next billing cycle on or after Feb. 11.

WBD has not mentioned a price increase for its ad-supported tier, so — for now — that appears to be remaining at $9.99 per month. There has also not apparently been an increase to the annual HBO Max subscriptions, which remain priced at $99.99 for ad-supported and $149.99 for ad-free.

“This price increase of one dollar will allow us to continue to invest in providing even more culture-defining programming and improving our customer experience for all users,” WBD said in a statement.

This is the first price increase for the streamer since launching in May 2020, but it comes at a curious time. WBD is planning to merge discovery+ with HBO Max this spring, but those services currently have very different price points and clientele. Monthly rates for discovery+ are $4.99 for ad-lite and $6.99 for ad-free.

Related: Which Streaming Services Are Due For Price Hikes in 2023?

Though the company has reportedly settled on a name for the unified service, it has not shared any further details about how the integration will work. However, WBD has been open about how different discovery+ and HBO Max subscribers are, and that there is minimal overlap between the two constituencies. So while it would stand to reason that while adding more content could justify a $1 per month increase to HBO Max subscribers, if discovery+ customers aren’t already interested in HBO Max, would a $9 price hike per month be worth that they had been getting for less than $7?

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HBO Max

HBO Max is a subscription video streaming service that gives access to the full HBO library and exclusive Max Originals. There are hubs for content from TLC, HGTV, Food Network, Discovery, TCM, Cartoon Network, Travel Channel, ID, and more. Watch hit series like “The Last of Us,” “House of the Dragon,” “Succession,” “Curb Your Enthusiasm,” and more. Within HBO Max, B/R Sports allows users to watch live NBA, MLB, NHL, March Madness, and NASCAR events.

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HBO Max has three tiers: an ad-supported plan for $10.99, an ad-free plan for $18.49, and the ultimate tier that includes 4K for $22.99.

All HBO Max subscribers will get the full libraries of shows like “Friends”, “The Big Bang Theory”, “South Park”, “Fresh Prince of Bel-Air”, “The West Wing”, and more.

You can choose to add HBO Max as a subscription through Amazon Prime Video, Hulu, or other Live TV providers.

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HBO Max via Prime Video
Matt Tamanini
Matt Tamanini is the News Editor at The Streamable, where he oversees daily news coverage and editorial strategy, with a particular focus on breaking stories, streaming comparisons, and major industry events. A well-rounded journalist with a diverse background, Matt joined The Streamable in 2022 after holding key editorial roles at several high-profile outlets. He has an extensive career in sports and entertainment journalism, having served as a senior editor for BroadwayWorld, the world’s largest theater website, and as managing editor for Land-Grant Holy Land, which covers Ohio State sports.
Read full bio ›
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