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Paramount+ Creates ‘Hide and Peak’ Campaign, Offering 2 Tickets to Super Bowl LVIII in Las Vegas

Paramount+ subscribers can look for QR codes hidden throughout the streamer’s library that will give them a chance to win tickets to the big game.

The Super Bowl is on CBS this year, and that means fans will also be able to stream the game on Paramount+. But Paramount doesn’t think giving you the chance to stream the game live is enough; the company wants to give its streaming subscribers an opportunity to take in the Super Bowl live in Las Vegas!

  • Paramount+ has announced the launch of its “Hide and Peak” campaign.
  • Every Thursday for three weeks, Paramount+ will hide QR codes with more submission instructions on various content pages.
  • Subscribers can follow Paramount+ on social media for hints as to where the next QR code will be.

How Do You Win Super Bowl Tickets from Paramount+?

Paramount+ is giving away a total of 58 tickets to Super Bowl LVIII in what it calls the “Hide and Peak” campaign. The game is scheduled for Sunday, Feb. 11 at Allegiant Stadium in Vegas, and this package from Paramount+ will not only give you tickets to the game, but also access to a full V.I.P. experience including pre-game hospitality, a three-night stay, and much more.

Starting Dec. 14, Paramount+ will embed QR codes on pages within its content library. Once fans stumble across these QR codes, they can scan them to receive more information about how to advance in the sweepstakes and get further submission guidelines. More codes will drop on Thursday, Dec. 21 and Thursday, Dec. 28, and users can follow Paramount+ on its social media platforms to get hints about where the QR codes will be. The contest will run until Jan. 8 at 12 noon ET, with winners announced on Jan. 15.

“We couldn’t be more excited to be the streaming home of CBS Sports’ presentation of Super Bowl LVIII and plan to generate excitement both on and off the field with original and creative campaigns, such as this interactive sweepstakes,” Paramount Streaming EVP Domenic DiMeglio said. “The digital activation gives us the chance to engage audiences within our service while also giving back to some of our lucky fans with 58 tickets in honor of Super Bowl LVIII.”

What Is Included for Winners of the Paramount+ Hide and Peak Campaign?

This is a truly fantastic offer from Paramount+, offering a rare chance to see the Super Bowl live and in person. The company is covering a stay in Vegas, providing a gift card to help pay the costs of airfare and a truly unique gameday experience that most fans only dream of.

  • Gift card to help pay airfare expenses
  • Two official Super Bowl LVIII game tickets
  • All-inclusive pre-game hospitality
  • Roundtrip game-day transportation
  • Weekend on-location lounge access
  • Evening with a Legend cocktail reception
  • Three-night stay in Las Vegas
  • Super Bowl LVIII Experience access
  • Super Bowl LVIII Gifting Experience
  • Concierge guest services

Watch a Promo for Paramount+’s Hide and Peak Contest:

How Can You Subscribe to Paramount+?

If you’re not a Paramount+ subscriber, you can enjoy a 30-day free trial of the service using promo code WANTMORE upon signup. That will take you all the way through the Hide and Peak contest and give you a chance to win Super Bowl tickets of your own, plus stream Paramount+ titles like “Lawmen: Bass Reeves,” the new “Frasier” reboot, “Star Trek: Strange New Worlds” and many more.

Make no mistake, this is a great opportunity to have a world-class Super Bowl experience and stream a fantastic array of entertainment on Paramount+ at no cost for the next month. You can watch Super Bowl LVIII on the service on Feb. 11, and enter for your chance to win tickets to the game until Jan. 8 with the Hide and Peak sweepstakes!

Paramount Plus

Paramount+ is a subscription video streaming service that includes on-demand access to 40,000+ TV show episodes from BET, CBS, Comedy Central, MTV, Nickelodeon, Nick Jr. and more. The lineup includes “1883,” “Tulsa King,” “Star Trek: Discovery,” Nickelodeon’s “SpongeBob SquarePants,” and “PAW Patrol.” Subscribers can watch the NFL, college football, The Masters, college basketball, UEFA Champions League, UEFA Europa, Serie A, and NWSL. The service also offers the option to watch your live CBS affiliate. The upgraded ad-free package includes premium movies and shows from Showtime.

Subscribers can choose between the Essential Plan (which includes ads) for $5.99/month, or go commercial-free and add more movies with Paramount+ with SHOWTIME for $11.99/month.

Subscribers to the more expensive plan will also get access to your local CBS affiliate to stream your local news, prime-time lineup, and late-night. You will also be able to download offline and watch select shows in 4K.

With the lower-cost “Essential” plan, you will still be able to watch live NFL games, Champions League, and national news – but you will no longer get your local CBS affiliate.

With their new app, enjoy advanced recommendations, curated homepages, and new content categories while still being able to stream major live sports like NFL, College Football, College Basketball. Sports fans will also appreciate the service’s inclusion of NFL on CBS, PGA Tour, along with every match of UEFA Champions League and Serie A.

The service was previously called CBS All Access.


David covers the biggest news stories, live events, premieres, and informational pieces for The Streamable. Before joining TS, he wrote extensively for Screen Rant and has years of experience writing about the entertainment and streaming industries. He's a Broncos fan, streams on his Toshiba Fire TV, and his favorites include "Andor," "Rings of Power," and "Star Trek: Strange New Worlds."

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