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Report: NFL, Amazon to Broadcast Black Friday Game Likely Beginning in 2023

Report: NFL, Amazon to Broadcast Black Friday Game Likely Beginning in 2023

Matt Tamanini
Matt Tamanini is the News Editor at The Streamable, where he oversees daily news coverage and editorial strategy, with a particular focus on breaking stories, streaming comparisons, and major industry events. A well-rounded journalist with a diverse background, Matt joined The Streamable in 2022 after holding key editorial roles at several high-profile outlets. He has an extensive career in sports and entertainment journalism, having served as a senior editor for BroadwayWorld, the world’s largest theater website, and as managing editor for Land-Grant Holy Land, which covers Ohio State sports.
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Matt Tamanini
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With a background in sports and entertainment reporting, he’s covered everything from Broadway to college football. He cut the cord in 2014 and has a sharp eye for streaming trends and a soft spot for Hallmark movies.
With a background in sports and entertainment reporting, he’s covered everything from Broadway to college football. He cut the cord in 2014 and has a sharp eye for streaming trends and a soft spot for Hallmark movies.

When it comes to integrating a streaming strategy into a larger business plan, perhaps no one is doing it better than Amazon right now, as the Sports Business Journal is reporting that the long-gestating rumors of Prime Video streaming an NFL game on Black Friday are likely to finally come to fruition in 2023.

Now that Prime Video is the exclusive home to the league’s “Thursday Night Football,” putting an extra game on the online retail giant’s streaming service — on the busiest shopping day of the year, no less — just seems to make sense. Amazon is already paying the NFL $1 billion per season for the “TNF” rights, and this additional game is estimated to come with a price tag between $70-$100 million.

College and pro football are already central to the holiday weekend, with the NFL owning Thanksgiving with three games on three different networks. College football has a handful of games on Friday, but then caps off the regular season — save for Army vs. Navy, which happens in December — on Saturday. With the addition of another NFL game on Friday, the league further extends its hold over the unofficial kickoff of the holiday season.

SBJ’s John Ourand cautions that the league might decide to hold off on introducing the Black Friday game until 2024, but that sources indicate that “all signs point to 2023 for the first one.”

Given the recent advertising advancements at Prime Video, with an NFL game that will undoubtedly be a huge draw for fans across the country, being able to incorporate advertising for Amazon’s retail site during the game could be a massive commercial boon for the tech company.

Matt Tamanini
Matt Tamanini is the News Editor at The Streamable, where he oversees daily news coverage and editorial strategy, with a particular focus on breaking stories, streaming comparisons, and major industry events. A well-rounded journalist with a diverse background, Matt joined The Streamable in 2022 after holding key editorial roles at several high-profile outlets. He has an extensive career in sports and entertainment journalism, having served as a senior editor for BroadwayWorld, the world’s largest theater website, and as managing editor for Land-Grant Holy Land, which covers Ohio State sports.
Read full bio ›
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