Paramount+ launching streaming-exclusive NFL pregame show
Paramount+ launching streaming-exclusive NFL pregame show
The show will be the first-ever NFL Sunday lead-in show exclusive to streaming.
The NFL regular season is less than a month away, but Paramount+ couldn’t hold back this news any longer. The streaming service announced on Tuesday that it was preparing to launch a new NFL pregame show that will be exclusive to the platform, marking the first time that a streaming-exclusive NFL pregame show will be offered on Sundays.
Key Details:
- Bright and early: The new “NFL Today+” show will begin at 10 a.m. ET on Sunday mornings.
- For the younger crowd: “NFL Today+” will also incorporate content creators and influencers throughout the season.
- Top football streamer: Paramount+ allows subscribers of both plans to watch in-market NFL games appearing on CBS.
The new Paramount+ NFL pregame show will be called “NFL Today+,” a nod to its connection with the regular “NFL Today” show that appears on CBS preceding every football Sunday. “NFL Today+” will start at 10 a.m. ET, and lead directly into “The NFL Today” at 12 noon on the broadcast channel.
Viewers will also be able to watch “NFL Today+” for free on the NFL on CBS YouTube channel and the CBS Sports HQ free streaming channel. It wasn’t immediately clear from the press release announcing the creation of “NFL Today+” whether or not it would be hosted by the same crew that handles “NFL Today,” or whether a new team of analysts would be brought on.
“NFL content continues to be a powerful driver for Paramount+, and ‘THE NFL TODAY+’ marks a new chapter in how we serve fans,” CBS EVP Jeff Gerttula said. “This first-of-its-kind, interactive pregame streaming show will reach younger NFL fans where they already consume content. It strengthens our NFL offering while driving continued growth on the platform and redefining the pregame experience. ‘THE NFL TODAY+’ is the perfect companion to ‘THE NFL TODAY,’ delivering three hours of Sunday NFL coverage for a variety of fans.”
The “NFL Today+” show will preview each of the day’s upcoming games, offer analysis from experts on the matchups, and deliver real-time news so fans and fantasy players have the most current information possible on their favorite team. In an effort to reach younger viewers, the show will also welcome content creators and influencers throughout the season.
“CBS Sports pioneered the first live pregame show with THE NFL TODAY decades ago, setting a standard that still shapes pregame shows today,” CBS Sports CEO David Berson said. “With the launch of ‘THE NFL TODAY+,’ we’re building on that legacy of innovation, now in the digital era, as we connect with the next generation of NFL fans.”
Paramount+ subscribers can watch in-market NFL games appearing on their local CBS station on Sunday afternoons, regardless of plan. That means viewers can watch live NFL games for as little as $8 per month with a Paramount+ subscription, and this year they’ll also be able to enjoy the new “NFL Today+.”
Paramount Plus
Paramount+ is a subscription video streaming service that includes on-demand access to 40,000+ TV show episodes from BET, CBS, Comedy Central, MTV, Nickelodeon, Nick Jr., and more. Get free access with a Walmart+ subscription.
Paramount+ includes “1883,” “Tulsa King,” “Star Trek: Discovery,” “SpongeBob SquarePants,” and “PAW Patrol.” Subscribers can watch the NFL, college football, The Masters, college basketball, UEFA Champions League, UEFA Europa League, Serie A, and NWSL. The service also offers the option to watch your live CBS affiliate. The upgraded ad-free package includes premium movies and shows from Showtime.