Philo raising subscription price for Apple TV subscribers
Philo raising subscription price for Apple TV subscribers
The cost of a Philo subscription if you pay through an Apple device is increasing by $4 per month.
Like with most streaming services, there are a lot of ways to sign up for Philo. The direct method is the easiest; subscribing through the Philo website is easy and quick, and once you’re done, you’ll have access to one of the top live TV streaming services at a low price of $28 per month. Another way to subscribe to Philo is via a third-party distributor, such as the Apple digital store. However, if this is how you get your Philo service, the company has announced an important (and unpleasant) update: your price is about to increase.
Key Details:
- The price of subscribing to Philo through the Apple store is set to rise by $4 per month.
- The change is due to take effect for all subscribers on Tuesday, March 4.
- The increase is almost certainly tied to Apple’s commission policies regarding apps in its store.
According to Philo, the price of subscribing to the entertainment skinny bundle via the Apple TV store is set to jump to $32 per month. That’s a $4 monthly increase, and unfortunately won’t be accompanied by any corresponding new content or features.
The price increase is set to take effect for all subscribers on Tuesday, March 4. Often, existing customers are given a longer period of time before an announced price increase affects them, but Philo is only giving subscribers on Apple devices a few days’ notice before lifting its rates.
There was no official word on why Philo was putting a $4 surcharge in place for customers who subscribe through Apple, but the tech company’s practices regarding commissions are the likely culprit. Apple typically charges a 30% commission for apps sold through its digital store, and Philo is apparently tired of shouldering that cost on its own.
As Philo is not raising the price on any other customers, there is an easy way to sidestep the new Apple surcharge. If you log into Philo and head to your account page, you’ll be able to see how your subscription is billed. Customers who are billed through Apple can click the “Switch to Philo billing” button to be charged directly, and by doing so, will eliminate the forthcoming $4 extra charge. Keep in mind that you will need to cancel your Philo subscription through your Apple device as well.
Philo is not the first company to put a surcharge on its service for customers who subscribe via Apple. Apple’s big commissions on subscriptions purchased through its platforms often make app owners feel as if they have no choice, but customers can get around the new $4 upcharge for Philo in just a few easy steps.
Philo
Philo is a live TV streaming service designed for entertainment lovers, offering flexible ways to watch without the high price of traditional TV bundles. The service now features two paid plans — Essential and Bundle+ — alongside its existing free streaming offering, giving customers a range of options depending on how much live and premium content they want.