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Pluto TV

Pluto TV Goes Live in Nordic Market

Pluto TV Goes Live in Nordic Market

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Tom Wilton
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Pluto TV, the U.S.-based ad-supported video on demand (AVOD) service, announced on Wednesday that it has expanded to Sweden, Denmark, and Norway.

Working in partnership with Nordic Entertainment Group (NENT Group), Pluto TV is now offering more than 70 channels across the three countries, providing live sports, regional programming, and more. It will also carry exclusive content from Pluto TV’s parent firm Paramount, including MTV and a dedicated Star Trek channel.

Pluto TV will also carry live Bellator MMA fights — representing the first time such content will be available in the Nordic nations. Elsewhere, there will be kid-friendly shows such as “SpongeBob SquarePants” and “Dora the Explorer.”

At launch, the service will operate alongside existing AVOD service Viafree, which is owned by NENT Group. As part of the arrangement, Viafree will eventually discontinue as a standalone product.

“Forging this alliance with a respected leader like NENT further demonstrates the type of bold innovation we are employing to advance our global footprint,” said Paramount Streaming’s President and CEO, Tom Ryan. “The union of Pluto TV and Viafree delivers the best of both worlds, debuting a frictionless and free streaming destination with something for everyone.”

The launch of Pluto TV in the Nordics is the latest chapter in Paramount’s international AVOD push. At the time of writing, Pluto TV now operates in more than 30 countries and territories and has already earmarked an expansion into the African and Australian markets.

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Pluto TV

Pluto TV is a free streaming service backed by Paramount that offers a traditional cable-like channel surfing experience. The service offers hundreds of free round-the-clock channels, including classics like “Star Trek,” “The Twilight Zone,” and “The Price is Right.”

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Rather than attempting to carry expensive local broadcast affiliates or high-profile live sports leagues, the lineup leans heavily into curated thematic programming. You will find dedicated channels cycling non-stop episodes of many classic TV shows, alongside niche feeds for anime, true crime, classic sitcoms, and live headline news loops from outlets like CBS News. Alongside the live grid, there is also a hefty on-demand vault filled with older Hollywood catalog films, cult classics, and complete archived series.

Because Pluto TV mirrors linear broadcast television, you cannot pause or fast-forward through commercial breaks, nor is there a cloud DVR feature to record airings for later viewing. That said, it’s a great alternative for those looking for a wide range of channels without subscription fees.

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