Pluto TV launches refreshed look to aid in content discovery
Pluto TV launches refreshed look to aid in content discovery
The streamer’s new look is intended to help connect viewers to new content more easily.
Pluto TV is giving itself a makeover. The free streaming service owned by Paramount has announced the launch of a new user experience, an attempt to better connect viewers to titles they want to watch via enhanced content discovery. The move could presage other updates as Paramount tries to modernize its streamers and prepares to welcome HBO Max into the fold.
Key Details:
- New look: Pluto TV has launched an updated user interface.
- New tabs: The interface now includes Movies and Shows hubs and personalized content rows.
- Greater volume: The streamer has also added a selection of new content.
The new Pluto TV user interface is designed to more closely integrate live and on-demand entertainment, offer more personalization, and make it easier to find something new to stream. These updates will help Pluto TV boost engagement with its platform if successful.
The home screen now features dedicated Movies and Shows hubs with premium artwork and richer content details. The screen also now includes personalized, curated content rows, which should help connect viewers with a new stream more easily.
Updates to the Pluto TV channel guide will help viewers favorite channels and see upcoming programming more easily, while Live-to-VOD functionality will enable immediate on-demand playback of available titles from the live guide. One-click restart, watchlist controls, and unified search are also rolling out.
Paramount has pledged to keep Pluto TV for at least the next five years, and this update may not be the last attempt to refresh the streamer. In its release announcing the updates, Paramount says it will “continue to work on user experience enhancements” for Pluto TV.
The streamer is also adding a selection of content to help lure viewers into trying its new interface. Bingeable titles like “Arrow,” “Hart of Dixie,” “The X-Files,” and more are now available on-demand on Pluto TV, which has seen monthly on-demand viewership grow by 70% in 2026.
