What to know about Amazon Prime Big Deal Days 2026!
What to know about Amazon Prime Big Deal Days 2026!
Find out when the best deals will drop, and shop early discounts from Amazon right now.
It may still be the middle of September — and therefore, technically still summer in the Northern Hemisphere — but Amazon thinks it’s never too early to start thinking about the start of the holiday shopping season. That’s why the company is preparing to get started on this year’s Prime Big Deal Days.
But what is Prime Big Deal Days exactly, and what do you need to know before the shopping sensation begins? We’ll explain everything you need to know, and even offer a few early deals to help whet your appetite for the bigger discounts to come.
Everything you need to know about Amazon Prime Big Deal Days
Amazon Prime Big Deal Days
October 6 & 7
What is Prime Big Deal Days?
Prime Big Deal Days is the next sales event from Amazon. Intended to be the official start of the holiday shopping season, Prime Big Deal Days will offer major discounts on products from electronics to beauty and fashion accessories and everything in between.
When is Prime Big Deal Days?
Prime Big Deal Days 2026 begins at 12:01 a.m. PT on Tuesday, Oct. 6. The event is a quick one, ending at 11:59 p.m. PT on Wednesday, Oct. 7. Essentially, shoppers will only have two days to get the best available discounts during Prime Big Deal Days, so make sure you set some time aside!
When do the best deals drop for Prime Big Deal Days?
New deals drop three times per day during Prime Big Deal Days — once at midnight, once at 8 a.m., and once at 1 p.m. PT. So, if you don’t see a great deal available on the item you want when Prime Big Deal Days begins, keep checking back throughout the event.
Are Prime Big Deal Days discounts for Prime members only?
Yes, a shopper must be subscribed to Amazon Prime to take advantage of the discounts offered during Prime Big Deal Days. Amazon Prime costs $15 per month and includes benefits like free two-day shipping on thousands of items, access to the Prime Video streaming service, and more.
Shop some early Prime Big Deal Days discounts now
Fire TV devices
Each Fire TV streaming player is now on sale ahead of the 2026 Prime Big Deal Days sales event. Save up to 60% now!
| Device | Deal price | Regular price | Discount |
|---|---|---|---|
| Amazon Fire TV Stick HD | $18 | $40 | 55% off |
| Amazon Fire TV Stick 4K Select | $20 | $50 | 60% off |
| Amazon Fire TV Stick 4K Plus | $40 | $70 | 43% off |
| Amazon Fire TV Stick 4K Max | $50 | $85 | 41% off |
| Amazon Fire TV Cube 4K | $110 | $200 | 45% off |
Other deals
- Amazon Ember 40-inch HD smart TV | $210, normally $250 (16% off)
- Ultimea 7.1 ch surround sound system | $255, normally $348 (27% off)
- Beats Studio Pro headphones | $170, normally $350 (51% off)
- Aurzen Roku portable outdoor projector | $150, normally $240 (38% off)
Amazon Prime Big Deal Days
October 6 & 7
Amazon Prime Big Deal Days is packed with deals on everything from tech accessories and kitchen gadgets to toys, home essentials, and more. Whether you’re shopping for everyday needs or splurging on something you’ve had your eye on, it’s one of the best times of the year to save.