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YouTube TV, NBC ‘on a collision course,’ with dispute looming

YouTube TV, NBC ‘on a collision course,’ with dispute looming

CNBC’s Alex Sherman reports that NBC channels might be pulled from YouTube TV in mere days.

David Satin
David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.
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David Satin
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Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.
Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.
YouTube TV and NBC appear destined for a carriage dispute.

It seems that YouTube TV is spoiling for a fight. That’s certainly the stance the live TV streaming service appears to be taking as it approaches the expiration of its carriage deal with NBC. The conclusion of that deal without an extension could see NBC and other NBCUniversal networks go dark on YouTube TV, cutting off viewer access to live news, top sports like “Sunday Night Football,” and more.

Key Details:

  • Internal reporting?: The report of a brewing carriage dispute between NBCU and YouTube TV comes from Alex Sherman of CNBC.
  • Let’s dance: YouTube TV is apparently spoiling for a fight now that it has around 10 million subscribers.
  • Tied to price increases: YouTube TV is unhappy with the pricing of Peacock, saying it undercuts the value of NBCU channels.

According to the reporting of Alex Sherman of CNBC, YouTube TV is ready to go down to the wire with NBC in their latest round of carriage negotiations. The deal between the two sides expires when September does, and if a new agreement isn’t in place by Oct. 1, NBCU-owned channels could go dark on YouTube TV across the United States.

Sherman reports that YouTube TV executives aren’t that happy about the pricing of Peacock, which they argue is so low that it undercuts the value of NBCU cable channels. Why would people pay for a service like YouTube TV to watch those channels when they can stream the content found there on Peacock for a much lower price? YouTube TV’s annoyance played a part in Peacock raising prices in July.

Some NBC executives are also looking askance at YouTube TV, since any setbacks experienced by traditional programmers — like the disappearance of their channels from live TV streaming services, for example — just drives more viewers to the free YouTube platform. But YouTube TV now sits at around 10 million subscribers, according to one person familiar with the negotiations, and it feels that it “needs to make an example out of someone,” according to Sherman’s reporting.

YouTube TV may still be smarting from a recent carriage dispute with Fox, which was ultimately resolved in a few days after FCC chairman Brendan Carr pressured the streamer to make a deal with Fox. Financial terms of Fox’s deal with YouTube TV were not disclosed as usual, but if YouTube didn’t get the rate increases it wanted from Fox, it may now feel as if it has something to prove to other programmers.

For customers and analysts alike, this provides potential for yet another exhausting carriage dispute. The stage is set, and The Streamable will have more updates on the situation as the end of September draws closer.

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YouTube TV

YouTube TV is a live TV streaming service with more than 60 channels for $82.99/month. This plan includes local channels 32 of the top 35 cable channels, and regional sports networks (RSNs) in select markets. The base plan includes more than 100 live channels, including major broadcast networks like ABC, CBS, FOX, and NBC, as well as popular cable channels such as ESPN, CNN, FX, USA Network, and TNT. Local channels are included in most markets, making YouTube TV a full replacement for traditional cable for many viewers.

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Sports are a major focus for YouTube TV, with access to national and regional coverage, league networks, and marquee events. The service also serves as the exclusive home of NFL Sunday Ticket, available as an add-on, giving fans access to out-of-market Sunday afternoon games. YouTube TV also offers a smaller sports plan, allowing subscribers access to 30+ sports-oriented channels, including local networks in select markets.

YouTube TV includes unlimited cloud DVR storage at no extra cost, allowing subscribers to record as many shows as they want and keep recordings for up to nine months. The service is available across a wide range of devices, including smart TVs, streaming players, mobile devices, and web browsers. New subscribers can typically start with a free trial, though the trial length may vary by promotion.

With its broad channel lineup, strong sports offerings, unlimited DVR, and wide device support, YouTube TV remains one of the most comprehensive live TV streaming services for viewers who want a traditional TV experience without a cable contract.

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New customers can save $15 per month for 5 months.

David Satin
David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.
Read full bio ›
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