Fire TV, other Amazon hardware rising in price by up to 60%
Fire TV, other Amazon hardware rising in price by up to 60%
The company says RAM shortages are forcing an increase in price for Fire TV devices, Echo speakers, and other hardware.
AI data centers are a hot-button issue for American voters heading into the November elections, and the latest news from Amazon is unlikely to tamp down the discussion. The company has raised prices on a number of its most popular hardware lines, including Fire TV smart TVs and streaming players. Rates are rising by up to 60%, and Amazon is citing a RAM shortage as the reason for the increase.
Key Details:
- Prices rising: Fire TV and other Amazon devices are rising in price by as much as 60%.
- Not enough: The company says RAM shortages are to blame for the price hikes.
- Us, too: Roku also recently raised prices on its streaming devices thanks to RAM scarcity.
Fire TV streaming players
From $40
All Fire TV streaming players have been affected by the company’s price increases. The Fire TV Stick 4K Max now has a base price of $85 — a jump of over 40%. Other devices, such as Echo Dot speakers, Kindles, and Eeros are jumping in price.
See the new pricing schedule for Fire TV streaming players in the table below:
| Device | Old price | New price | Increase amount |
|---|---|---|---|
| Amazon Fire TV Stick HD | $35 | $40 | $5 |
| Amazon Fire TV Stick 4K Select | $40 | $50 | $10 |
| Amazon Fire TV Stick 4K Plus | $50 | $70 | $20 |
| Amazon Fire TV Stick 4K Max | $60 | $85 | $25 |
| Amazon Fire TV Cube 4K | $140 | $200 | $60 |
Amazon has cited the ongoing RAM shortage as the reason for the price increases. The spread of AI data centers has contributed greatly to a sudden spike in demand for memory, and consumer electronics prices, from laptops to streaming players to smart speakers, have been affected.
The price hikes from Amazon come just weeks after Roku raised prices on its line of streaming players, also due to a dearth of memory. The trend may worsen before it gets better, and huge companies like Amazon aren’t usually known for lowering prices once they’ve been raised, even if the shortage of RAM eventually eases.
Fire TV streaming players
From $40
Fire TV streaming players bring together your favorite apps, live TV, and Alexa voice controls in one convenient device. Available in HD and 4K models, Fire TV offers options to suit a variety of entertainment needs and budgets.