Apple TV raising prices for second year in a row
Apple TV raising prices for second year in a row
The streamer will now cost $15 per month, a $2 increase from the previous rate.
Streaming price increases are coming like clockwork. So far, two top American streaming services have hiked their subscription rates this summer, and now it’s Apple TV’s turn. One year and one week to the day since last raising subscription rates, Apple TV has announced it is hiking prices once again in the United States.
Key Details:
- Going up: Apple TV is raising its price to $15 per month.
- Both plans: The annual price is also rising from $99 to $119 per year.
- Unhappy tradition: Apple TV also raised prices last August.
As of Aug. 28, Apple TV’s new monthly price is $15, an increase of $2 from the former rate. The annual price has also been increased by $20, rising from $99 to $119. Existing subscribers will be notified of the price increase approximately one month before it appears on their bill.
The Individual plan of the Apple One subscription bundle is also increasing in price, rising from $20 per month to $22. The writing for these increases has been on the wall since late July, when Apple Music raised its prices for new and existing subscribers.
Apple TV last raised prices in 2025, when the cost jumped from $10 to $13 per month. With the new price hike, the streamer has seen its price increase by 50% since July 2025, and unlike other services on the market, Apple TV has not yet launched a cheaper ad-supported tier to offer customers some relief.
The streamer may be feeling high after a string of hits. Its most recent season of “Severance” nabbed 87 Emmy nominations, and its most beloved show “Ted Lasso” recently returned with new episodes. Apple TV also scored a breakout hit earlier this summer with the release of “Widow's Bay.”
Apple TV
Apple TV (formerly known as Apple TV+) is a subscription video streaming service for $14.99 per month, offering a growing slate of original series, films, documentaries, and specials. Unlike other platforms that combine licensed titles with originals, Apple TV is built entirely around exclusive programming, making it the home of critically acclaimed hits such as “Ted Lasso,” “Severance,” “The Morning Show,” and “Silo.” Its lineup continues to expand with award-winning dramas, comedies, family-friendly shows, and blockbuster original films like “CODA,” which won the Academy Award for Best Picture.