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Can you add new profiles to an Apple TV+ account?

Can you add new profiles to an Apple TV+ account?

As it turns out, Apple TV+ doesn’t use profiles in the traditional sense.

Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.
Apple TV+ doesn't have traditional profiles like other streamers do.

To say that Apple TV+ does things a little differently is to understate the obvious. The service doesn’t yet offer an ad-supported tier, making it the only streamer on the American market not to embrace commercials so far. It also doesn’t keep a library of licensed titles available on a regular basis; while it does import them from time to time, Apple TV+ usually just falls back on its catalog of originals and doesn’t offer customers many other alternatives.

There’s another way Apple TV+ differs from its peers: the lack of a traditional profile feature. Is that option just buried deep in the Apple TV+ settings menu, or does it not exist at all? We’ll explain more about profiles on Apple TV+ here.

Everything you need to know about profiles on Apple TV+

Can you create profiles on Apple TV+?

No, not in the sense that most streaming services do. Many streamers allow customers to create multiple profiles, so that viewers in the same household can watch a subscription and keep their watch histories and personalized viewing recommendations compartmentalized from the rest of the group.

Apple TV+ does not come with any such feature, unfortunately. Dig as you might, you won’t find the ability to create a profile anywhere in the settings menu. It’s not found on Apple TV+ at all, and if you don’t own an Apple device, you won’t be able to use the Family Sharing feature that allows you to replicate some of the features that you normally find on profiles.

What is Family Sharing on Apple devices?

Family Sharing allows customers with Apple devices and subscriptions to share apps. Up to six family members can be included in a family to share with, and setting it up will allow viewers to control their Apple TV+ viewing experience in a way similar to the customization that profiles offer on normal streamers — though everyone in the family will need to create their own Apple IDs. It’s important to note, however, that Family Sharing is different than having multiple user profiles on an Apple TV streaming player.

To set up a Family Sharing group on an iPhone, open the Settings app on your Apple device and type in your name. Tap Family, then Continue. Follow the onscreen instructions to establish your family group and invite other members. Find more instructions here, and remember, you won’t be able to use this feature in any way on non-Apple devices.

Apple TV

Apple TV (formerly known as Apple TV+) is a subscription video streaming service for $14.99 per month, offering a growing slate of original series, films, documentaries, and specials. Unlike other platforms that combine licensed titles with originals, Apple TV is built entirely around exclusive programming, making it the home of critically acclaimed hits such as “Ted Lasso,” “Severance,” “The Morning Show,” and “Silo.” Its lineup continues to expand with award-winning dramas, comedies, family-friendly shows, and blockbuster original films like “CODA,” which won the Academy Award for Best Picture.

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In October 2025, Apple TV agreed to a deal with Formula 1 to exclusively broadcast all Formula 1 races starting with the 2026 season.

Apple TV also features coverage of all regular-season matches for Major League Soccer (MLS) at no additional cost.

On August 28th, 2026, the price of Apple TV was increased from $12.99 per month to $14.99 per month, the second increase in as many years.

The service is available worldwide through the Apple TV app, which is built into Apple devices and supported on most smart TVs, streaming players like Roku and Fire TV, game consoles, and web browsers. Subscribers can watch on demand, download episodes and movies for offline viewing, and stream in 4K with Dolby Vision and Dolby Atmos, where available. Apple TV also offers family sharing, allowing up to six people to use one subscription at no extra cost.

With a competitive monthly price and bundles available through Apple One — which combines Apple TV with Apple Music, Apple Arcade, iCloud storage, and more — the service continues to grow as a key part of Apple’s ecosystem. Apple TV delivers one of the strongest collections of exclusive content in the streaming space for viewers seeking prestige originals, cinematic storytelling, and seamless access across devices.


David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.

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