Saturday night, boxing fans around the world tuned into Netflix to see the long-dreamed-of matchup between Terence Crawford and Saúl “Canelo” Álvarez. The fight didn’t disappoint; after lasting 12 rounds, Crawford was awarded the unanimous decision and walked away with the undisputed Super Middleweight Championship title. Crawford’s triumph is at risk of being overshadowed by Netflix’s, however, the streamer has revealed its audience figures for the fight, and the total climbs to over 41 million.

The numbers released by Netflix paint a rosy picture indeed. They show that the Canelo-Crawford fight piled up to an average minute audience total of 41.4 million viewers in the Live+1 window, meaning live viewers and any streams of the fight in the 24 hours after it first streamed.

That includes an AMA of 36.6 million live plus same-day viewers from opening to closing bell, as measured by VideoAmp and Netflix. In the United States, an estimated AMA of 20.3 million viewers watched the fight live+SD — numbers that rival ratings for NFL playoff games.

The fight peaked at 24 million concurrent streams, and was the No. 1 viewing attraction on Netflix in 30 countries around the world, including the U.S., Mexico, U.K., Argentina, Australia, Canada, Ireland, and the Philippines. It climbed into the Netflix Top 10 in 91 countries across the globe.

The figures are undoubtedly impressive, though the fight still lingers in the shadow of the Jake Paul vs. Mike Tyson bout in November 2024, ratings-wise. That fight drew 108 million total viewers, more than doubling Canelo vs. Crawford — which was still the most-viewed men’s championship boxing match of the past 25 years.

Netflix has more marquee sporting events coming up soon, including a doubleheader of NFL games on Christmas Day. The streamer has its eyes open for more opportunities, so there could be plenty more to stream on the service in the future.

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Netflix is a leading subscription-based video streaming service that offers on-demand access to an extensive library of over 3,000 movies, 2,000+ TV shows, and a growing collection of acclaimed Netflix originals. Renowned for producing groundbreaking content, Netflix has become a cultural powerhouse with hit originals like “Stranger Things,” “Wednesday,” “Squid Game,” “The Crown,” “Tiger King,” “Bridgerton,” “The Witcher,” and “Black Mirror.”

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The platform constantly updates its catalog, introducing fresh content alongside timeless classics and international hits. Netflix’s commitment to storytelling has also earned critical acclaim, with award-winning exclusives such as “Roma,” “Marriage Story,” “The Power of the Dog,” “Mank,” and “Ma Rainey’s Black Bottom.” In 2023, their animated film “Guillermo del Toro’s Pinocchio” won an Academy Award for Best Animated Feature, further solidifying Netflix’s reputation for high-quality content.

Recently, Netflix has expanded beyond standard movies and TV titles with the addition of video podcasts, and is also exploring a digital store that would offer third-party streamers within the app.

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