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Coach Beard Says Tim Cook Could Still Get His Wish for ‘Ted Lasso’ Season 4; What New Episodes Could Look Like

Coach Beard Says Tim Cook Could Still Get His Wish for ‘Ted Lasso’ Season 4; What New Episodes Could Look Like

Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.

On the long list of “Ted Lasso” creators, it can be easy to overlook the name of Brendan Hunt. The multi-talented artist plays the equally reticent and wacky Coach Beard on “Lasso,” and recently sat down with the Los Angeles Times to offer his thoughts on the future of Apple TV+’s flagship series, among other topics.

So, Is ‘Ted Lasso’ Over or Not?

Hunt told the Times that Apple CEO Tim Cook had been to visit the set while Season 3 was in production, and told everyone there he “sure hope[d] there’s a Season 4.” Hunt said that Cook’s message in relaying those words was very clear and that when the boss tells you what he wants, it’s wise to at least give it consideration.

“Everything’s on the table now, including nothing,” Hunt said. “It’s been an all-in job for us for so long that we’re going to go away for a little bit and take a break, and then we’ll reconvene and figure out if something else is going to happen.”

Fans have been anxiously hoping that more “Ted Lasso” would be available at some point, but word from the show's stars and producers so far has been that Season 3 will be the last audiences will see of the mustachioed coach. It wasn’t that they had no interest in creating new episodes, they just felt that Season 3 wrapped up the story they set out to tell at the outset.

The problem for the show’s crew if they truly intended to walk away from “Lasso” is that they left several avenues for potential spinoffs in the Season 3 finale.

What Could Future Seasons of ‘Ted Lasso’ or Spinoff Shows Look Like?

The idea that jumps off screen most urgently is a show centered on an AFC Richmond Women’s team, as proposed by Keeley Jones (Juno Temple) to team owner Rebecca Welton (Hannah Waddingham) during the final episode of Season 3. Temple and Waddingham had fantastic chemistry throughout the series, and it would give Apple TV+ the chance to use popular characters from an established universe with a brand-new concept.

Alternatively, showrunners could opt for another season of “Ted Lasso” itself, likely without its titular character in a key role. Lasso (spolier alert!) returned to the United States at the end of Season 3, and with his story well and truly resolved, it feels highly unlikely that he would feature heavily in a new season of the show. Brett Goldstein’s Roy Kent could easily return, as could Beard, Jamie Tartt, Nathan Shelley, and the rest of the AFC Richmond crew who decided to stick around.

There’s no guarantee that fans will get any more “Ted Lasso” content at all, but Apple would be wise to at least consider a spinoff or two. Many streamers, such as Disney+, Paramount+, SHOWTIME, and Max are leaning into franchise content, in order to reduce churn and keep customers engaged with brands they know. Apple TV+ has the opportunity to build a franchise from the ground up, but will it? As the famous locker room sign says, “Believe.”

Apple TV

Apple TV (formerly known as Apple TV+) is a subscription video streaming service for $14.99 per month, offering a growing slate of original series, films, documentaries, and specials. Unlike other platforms that combine licensed titles with originals, Apple TV is built entirely around exclusive programming, making it the home of critically acclaimed hits such as “Ted Lasso,” “Severance,” “The Morning Show,” and “Silo.” Its lineup continues to expand with award-winning dramas, comedies, family-friendly shows, and blockbuster original films like “CODA,” which won the Academy Award for Best Picture.

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In October 2025, Apple TV agreed to a deal with Formula 1 to exclusively broadcast all Formula 1 races starting with the 2026 season.

Apple TV also features coverage of all regular-season matches for Major League Soccer (MLS) at no additional cost.

On August 28th, 2026, the price of Apple TV was increased from $12.99 per month to $14.99 per month, the second increase in as many years.

The service is available worldwide through the Apple TV app, which is built into Apple devices and supported on most smart TVs, streaming players like Roku and Fire TV, game consoles, and web browsers. Subscribers can watch on demand, download episodes and movies for offline viewing, and stream in 4K with Dolby Vision and Dolby Atmos, where available. Apple TV also offers family sharing, allowing up to six people to use one subscription at no extra cost.

With a competitive monthly price and bundles available through Apple One — which combines Apple TV with Apple Music, Apple Arcade, iCloud storage, and more — the service continues to grow as a key part of Apple’s ecosystem. Apple TV delivers one of the strongest collections of exclusive content in the streaming space for viewers seeking prestige originals, cinematic storytelling, and seamless access across devices.


David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.

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