FIFA Club World Cup sees nearly 3 billion viewers tune in
FIFA Club World Cup sees nearly 3 billion viewers tune in
DAZN says that it compiled a gigantic audience for the Club World Cup, which it streamed for free.
DAZN appears to have a very large reason to gloat on Wednesday. The sports streaming service has announced viewership data for the 2025 FIFA Club World Cup, which it presented to global audiences in June and July. Nielsen Sports helped DAZN analyze viewership data, which shows that nearly 3 billion people worldwide viewed the FIFA Club World Cup across all forms of media.
Key Details:
- A full compliment: All 63 matches of the Club World Cup streamed on DAZN.
- Hefty price tag: DAZN paid $1 billion for the rights to the tournament, but streamed all matches free.
- Linear, too: Sublicensing agreements helped DAZN increase the reach of the tournament.
Per the data from DAZN and Nielsen Sports, 2.7 billion people around the globe watched the FIFA Club World Cup. It’s important to note that the DAZN streaming platform didn’t necessarily account for all of those views, but the streamer does say that billions “followed the action through DAZN” — thanks to streams, sublicenses of games, other media, and at watch parties.
Eighty percent of all soccer fans around the world were aware of the Club World Cup while the tournament proceeded, and DAZN streamed all 63 matches of the tournament. The streamer says that 80% of viewers engaged with non-live soccer content during the tournament on its platform as well.
“These preliminary figures confirm that the FIFA Club World Cup has been a global success and a game-changer,” FIFA Secretary General Mattias Grafström said. “From the incredible atmosphere in the stadiums in the United States to 2.7 billion people engaging around the world, the tournament has exceeded expectations. FIFA promised to take this tournament to the world, and there’s no doubt that the world took to the tournament. We thank our global broadcast partner DAZN for their support in delivering this success.”
DAZN sublicensed broadcast rights to more than 100 partners worldwide, which no doubt helped it increase the reach of the tournament. In Brazil, ore than 131 million people watched the tournament on television — equivalent to 62% of the population. European territories such as Spain and Italy saw nearly half their national populations watch the tournament in some way, and in Saudi Arabia, the match between Manchester City and Al Hilal drew 77.8% of all people watching television at the time.
“The numbers demonstrate the extraordinary global appetite for accessible, high-quality football content,” DAZN Group CEO Shay Segev said. “Our partnership with FIFA for the FIFA Club World Cup 2025 has set a new global benchmark for experiencing football and the tournament has shown just how powerful the sport can be when presented through a digital-first, fan-centric lens. Together with FIFA, we are proud to have set new standards for global reach and engagement and to have connected fans around the world to one of football’s most exciting tournaments”.
DAZN
DAZN is an international sports streaming service dedicated to live and on-demand sports programming. Since its launch in 2016, the platform has expanded to become one of the world’s leading sports streaming destinations, offering coverage that varies by region and includes boxing, soccer, MMA, women’s sports, motorsports, and other major competitions.