DIRECTV announces deals to stream NASCAR, MLS matches
DIRECTV announces deals to stream NASCAR, MLS matches
DIRECTV for Business customers can now purchase streams of NASCAR races on Prime Video from DIRECTV, and the company will provide viewers with free soccer as well.
DIRECTV is one of the largest TV distributors in the country, servicing millions of residential customers with both satellite and streaming products. But the company is also one of the biggest pay-TV outlets for businesses, and the lineup of live sporting events that it distributes to bars and restaurants is growing thanks to a new deal that was announced on Wednesday. In addition, DIRECTV will also now deliver more live MLS soccer matches for free as the year goes on.
Key Details:
- Start your engines:DIRECTV for Business customers can now purchase NASCAR races on Prime Video for their commercial establishments.
- Goal!: DIRECTV residential and business customers will get access to free MLS games via a new deal with Apple.
- Great sports lineup: DIRECTV also distributes NFL Sunday Ticket to commercial establishments on a nonexclusive basis.
DIRECTV has made two new agreements to help it further bolster its sports distribution bona fides. First, the company has announced a deal with Amazon’s Prime Video to distribute that streamer’s five-race slate of NASCAR Cup Series races to bars, restaurants, stadium boxes, casinos, and other venues. This season’s exclusive run of NASCAR races on Prime Video continues through Sunday, June 22 and will return next year.
NASCAR’s latest media deal includes a package of five races that will stream exclusively on Prime Video, meaning fans who didn’t have that streaming service didn’t have another way to watch them. Now, NASCAR lovers can head to their nearest local watering hole equipped with DIRECTV for Business and watch those races live.
In addition to this NASCAR pact, DIRECTV has struck a deal with Apple that will allow it to offer free Sunday MLS matches to residential and business customers. The deal is part of the celebration of the 30th season of Major League Soccer, and will provide select Sunday games to fans at no cost.
Ordinarily, the only way to watch MLS games is with a subscription to MLS Season Pass, the streaming service owned by Apple that distributes all matches of the season. MLS Season Pass is also distributed via DIRECTV to both residential streaming and satellite customers, as well as commercial establishments. Some MLS games are simulcast on Fox-owned channels like Fox and FS1, as well.
DIRECTV offers a wide range of marquee sports, both in its channel packages and to business customers. Last year, DIRECTV began to face competition for its distribution of NFL Sunday Ticket, which it still sells to commercial establishments, but no longer offers to residential customers.
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DIRECTV is one of The Streamable’s top choices for the best live TV streaming service overall in 2026, especially for users who want the most channels or want to watch the most live sports. With an unbeatable lineup of local, news, sports, and entertainment channels, three main signature packages, an unlimited DVR, and 20 simultaneous streams at home, DIRECTV remains a premier choice for any cord-cutter.