DIRECTV adding Glance AI to Gemini devices next year
DIRECTV adding Glance AI to Gemini devices next year
The deal will bring AI-powered screensavers, sports scores, weather updates, and more to idle screens on Gemini devices.
Entertainment companies of every stripe are still figuring out the best ways to integrate AI into their products to make for a better customer experience. On Tuesday, DIRECTV showed that it was making a new attempt along those lines by announcing a deal with Glance to bring its Glance AI platform to DIRECTV Gemini streaming devices, specifically to help improve idle screen time experiences.
Key Details:
- See the world: New screensavers will allow viewers to enjoy lifestyle, health, and travel experiences on their TV.
- Ads, too: Viewers will see shoppable experiences on Gemini devices during idle screen time, as well.
- Personalized: The use of AI allows these idle screen views to be personalized for the individual.
The partnership between DIRECTV and Glance will bring Glance’s AI-powered experience to idle screen time while using the Gemini device starting in 2026. Customers will note new AI-powered screensavers, with displays across lifestyle, travel, health, auto, seasonal events, and even local trends on their TV screen.
Audiences will also get to see real-time weather updates, as well as sports scores specifically attuned to the leagues and teams that viewers follow. That helps customers stay connected to what’s going on in their world without having to have the screen actually playing any content.
There will, of course, be an advertising component to the deal as well. Viewers will see shoppable ads rotate through their idle screen views on Gemini devices starting in 2026, allowing them to engage with products suggested via AI generation for a “smarter” experience.
“Glance AI unlocks a new two-way relationship between TV watchers and their idle screens,” Glance CEO Naveen Tewari said. “Whether its sparking creativity in a family room using Glance’s AI looks on TV, or creating an AI feed of your favorite sports leagues on your idle-screens, or helping your kids discover their next dream vacation, or letting your partner instantly select a brand & reimagine themselves in the brand catalog right from their living-room TV itself, Glance AI makes it all come alive.”
Glance promises that “every interaction is personalized, dynamic, and engaging” when using its products, helping viewers connect to products and experiences in a way that feels “native to TV.” This partnership with Glance doesn’t integrate AI into the experience of browsing or watching the DIRECTV app itself, but will bring a new feel to idle screen time on Gemini devices.
“With Glance AI, TV screensavers become a smart content discovery, personalization, and AI-commerce experience,” DIRECTV VP Vikash Sharma said. “DIRECTV audiences who stream TV through our Gemini devices will now get the opportunity to reimagine their interactions with their TV screen, with personalized content, entertainment, news, and shopping recommendations in real time.”
DIRECTV
DIRECTV is one of The Streamable’s top choices for the best live TV streaming service overall in 2026, especially for users who want the most channels or want to watch the most live sports. With an unbeatable lineup of local, news, sports, and entertainment channels, three main signature packages, an unlimited DVR, and 20 simultaneous streams at home, DIRECTV remains a premier choice for any cord-cutter.