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Free streamer Tubi achieves profitability for the first time

Free streamer Tubi achieves profitability for the first time

Lachlan Murdoch expanded on the results of Tubi and Fox One during the company’s most recent quarter, including the fact that Tubi is now profitable.

Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes. A sci-fi fan and Toshiba Fire TV user, he brings sharp analysis and a love for the genre to his reporting.
Fox CEO Lachlan Murdoch revealed more details about Tubi and Fox One in his conference call with analysts.

When Fox posted its earnings result for the quarter ending on Sept. 30 on Thursday morning, the information was light on details about its two streaming services. Apparently, Fox CEO Lachlan Murdoch wanted to save all the good news so he could tell it to analysts directly on the traditional conference call to discuss those earnings results. Murdoch had much more to say about the free streaming service Tubi, as well as comments about the new streamer Fox One.

Key Details:

  • In the black: Tubi became profitable for the first time in the most recent quarter.
  • Strong underlying numbers: Tubi’s revenue growth rose by 27%, and viewing time was up 18%.
  • Modest growth only: Murdoch reiterated he didn’t expect to see a huge number of subscribers come to Fox One in the future.

Murdoch had plenty to say on Tubi during his conference call, but the most notable news about the service was that it had hit profitability for the first time in Fox’s most recent quarter. The ad-supported streaming service is one of the first to show profitability on its own, and has beaten some major paid streaming services like Peacock to the punch.

Revenue growth was up 27% during the quarter, and viewing time increased by another 18%. In the medium-term, Murdoch laid out the expectation that Tubi would contribute meaningfully to Fox’s EBITDA, with margins in the 20% to 25% range.

There may even be more content investment dollars headed to Tubi in the future as a result of its promising earnings. Murdoch said that a faster-than-expected move into profitability for Tubi “will likely lead to a partial moderation in overall investment expected to be deployed across the digital operation this year.”

There wasn’t as much explicit detail offered on the status of Fox One, which launched for the company during the quarter. All Murdoch would say is that the streamer is “additive” to Fox’s overall streaming customer total, but doesn’t aspire to move past the “low to mid” number of subs. Fox makes a good deal of revenue from its broadcast and cable channels, and the goal of Fox One has always been to avoid cannibalizing customers on those platforms and missing out on the revenue they provide.

Fox beat Wall Street estimates in its quarterly earnings report on Thursday, and the good news kept on coming during Murdoch’s conference call with analysts. Tubi has joined the ranks of profitable streaming services, and it seems Fox One is on track in the way the company wants as well.

  • Tubi

    Tubi is a free video streaming service that includes on-demand access to 200,000+ movies and TV episodes - more than any other streaming service. Its ad breaks are shorter and less frequent than most free services. Fox executives have called their service “TV on steroids.”

    …

    The service includes 55+ live news channels affiliated with NBC, FOX, Cox Media Group, Hearst, and Scripps. Local affiliates provide coverage in most major media markets.

    Tubi’s programming includes films and television series from Fox Entertainment, MGM, Paramount Pictures, Lionsgate, Sony Pictures, Warner Bros., NBCUniversal, Disney, and more.

  • Fox One

    Launched August 21, 2025, Fox One is a direct-to-consumer streaming service from Fox Corporation. Billed as a “major digital initiative,” Fox One brings together the full range of Fox’s leading news, sports, and entertainment brands, offering live and on-demand access in one unified platform.

    …

    For the first time, cord-cutters and cord-nevers can stream the complete FOX portfolio for $19.99 per month ($199.99 annually), including FOX News, FOX Business, FOX Weather, FOX Sports, FS1, FS2, BTN, FOX Deportes, local FOX stations, and the FOX broadcast network. Viewers also have the option to bundle FOX Nation content directly within the platform for $24.99 per month ($239.88 annually).

    Fox One features a dynamic mix of programming, from popular FOX shows like “The Masked Singer,” “911: Lone Star,” and “Next Level Chef” to live coverage of major sporting events, breaking news, and in-depth business reporting. The platform leverages cutting-edge personalization technology, offering a seamless experience that adapts to individual viewing preferences and integrates live and on-demand content cohesively.

    Fox was also the official home of the FIFA World Cup for 2026, covering all 104 matches throughout the tournament across Fox and FS1.

    Fox One is accessible across all major streaming devices and smart TVs. More updates and details about the platform are available at fox.com/foxone.

    With its premium Fox-branded content, advanced streaming technology, and flexible viewing options, Fox One is a major destination for fans of live news, sports, and entertainment.


David Satin has been a dedicated News Writer at The Streamable since 2022, covering a wide range of stories in the entertainment and streaming industries. With years of experience writing online, David previously worked as a list writer for Screen Rant, where he gained recognition for his extensive coverage of sci-fi and fantasy genres. His ability to break and analyze major stories has made him a trusted voice in the streaming world. Over the course of his career, Satin has become an integral part of The Streamable team, contributing to some of the most impactful stories in the industry.

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