Global streaming prices have seemed to go up without abatement over the past few years, and customers can be forgiven for wondering if the increased amount of money they pay for their subscriptions is doing any good. New data from Ampere shows that the revenue isn’t simply flowing into an abyss; in fact, global streaming revenue climbed to new record highs in 2025, and by 2030 they could surpass $200 billion.

Ampere’s data shows that in 2025, global subscription streaming revenue grew by 14%, reaching $157.1 billion. Revenue has grown by more than $100 billion since 2020, and by 2030, it’s expected to climb as high as $203 million. The United States remains the largest driver of revenue increases in the streaming space, accounting for 50% of global subscription revenue in 2025.

Domestically, Netflix contributed the most new revenue to the pool, seeing its income rise by 14% during the year. The streamer’s price increase on all plans to start 2025 helped it achieve this milestone, and 2026 could look quite similar. Just last week, Netflix raised subscription rates on all plans once again, so it can expect another boost in revenue generated over the course of the year.

Ad-supported streaming plans are contributing significantly more revenue than they once did — exactly as streamers were hoping they would when they launched these options. In 2020, ad tiers contributed less than 5% of global streaming revenue; today, that number has risen to 28%. Ampere forecasts that advertising alone will contribute $42 billion in annual revenue to streamers by 2030.

As streaming services take over from traditional TV as the primary method customers use to watch scripted and unscripted TV, live sports, and news, streamers have to spend more money to get the content viewers want to watch. But of course, streamers intend to turn some of the additional revenue they generate into profit, so not all the extra money customers are being asked to pay for subscriptions is being reinvested in the platforms they watch.

“As the streaming market matures, the emphasis is no longer on pure subscriber growth but on extracting greater value from existing audiences,” Ampere analyst Lauren Liversedge said. “Price optimisation and the rise of ad-supported tiers are driving revenue growth, particularly in the most competitive markets.”

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Netflix is a leading subscription-based video streaming service that offers on-demand access to an extensive library of over 3,000 movies, 2,000+ TV shows, and a growing collection of acclaimed Netflix originals. Renowned for producing groundbreaking content, Netflix has become a cultural powerhouse with hit originals like “Stranger Things,” “Wednesday,” “Squid Game,” “The Crown,” “Tiger King,” “Bridgerton,” “The Witcher,” and “Black Mirror.”

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The platform constantly updates its catalog, introducing fresh content alongside timeless classics and international hits. Netflix’s commitment to storytelling has also earned critical acclaim, with award-winning exclusives such as “Roma,” “Marriage Story,” “The Power of the Dog,” “Mank,” and “Ma Rainey’s Black Bottom.” In 2023, their animated film “Guillermo del Toro’s Pinocchio” won an Academy Award for Best Animated Feature, further solidifying Netflix’s reputation for high-quality content.

Recently, Netflix has expanded beyond standard movies and TV titles with the addition of video podcasts, and is also exploring a digital store that would offer third-party streamers within the app.

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