Late-night talk show host Jimmy Fallon (“The Tonight Show with Jimmy Fallon”) is entering new territory. Beginning this week, he’s teamed up with former C-suite executive at Uber and Pepsi, Bozoma Saint John, to give a group of creative contestants a special opportunity to collaborate with major brands. “On Brand with Jimmy Fallon” premieres on Tuesday, Sept. 30 at 10 p.m. ET on NBC. We recommend starting with a five-day free trial to DIRECTV.

How to watch ‘On Brand with Jimmy Fallon’

• When: Tuesday, Sept. 30 at 10 p.m. ET
• TV: NBC
• Stream: Watch with a five-day free trial to DIRECTV and on Peacock.
• From anywhere: Watch with a subscription to a VPN.

Everything you need to know about ‘On Brand with Jimmy Fallon’

What is the episode schedule for ‘On Brand with Jimmy Fallon’ air?

• Dunkin: Tuesday, Sept. 30 at 10 p.m. ET
• Southwest Airlines: Friday, Oct. 3 at 8 p.m. ET
• Marshalls: Tuesday, Oct. 7 at 10 p.m. ET
• SONIC: Friday, Oct. 10 at 8 p.m. ET
• Captain Morgan: Tuesday, Oct. 14 at 10 p.m. ET
• Pillsbury: Friday, Oct. 17 at 8 p.m. ET
• KitchenAid: Friday, Oct. 24 at 8 p.m. ET
• Therabody: Friday, Oct. 31 at 8 p.m. ET

Why we recommend DIRECTV to watch ‘On Brand with Jimmy Fallon’

If you’d like to check out “On Brand with Jimmy Fallon,” you’ll need a way to tune into NBC. If you’ve cut the cord and no longer get traditional TV channels, we suggest using DIRECTV, which is a live TV streaming service. We like DIRECTV for its selection of broadcast and cable channels at a more affordable price than traditional TV packages. Plus, DIRECTV gives new subscribers a free five-day trial, which means you’ll be able to catch the first two episodes at no cost.

5-Day Trial

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DIRECTV

DIRECTV is one of The Streamable’s top choices for the best live TV streaming service overall in 2026, especially for users who want the most channels or want to watch the most live sports. With an unbeatable lineup of local, news, sports, and entertainment channels, three main signature packages, an unlimited DVR, and 20 simultaneous streams at home, DIRECTV remains a premier choice for any cord-cutter.

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Following the launch of several genre-specific Genre Packs, there are now even more flexible ways to watch DIRECTV. Options like MySports, MyEntertainment, MyNews, and MiEspañol provide affordable, targeted alternatives to larger bundles, allowing viewers to subscribe to a specific set of channels that match their interests without the cost of a full lineup.

DIRECTV starts at $59.99 / month for its Entertainment package. You can access your local regional sports network with the Choice package, which begins at $64.99 / month, as well as the MySports Pack $44.99 / month. At the top end, they also have an Ultimate ($94.99) for 218 channels. Slimmer Genre Packs for entertainment and news are MyEntertainment for $42.99 / month and MyNews $39.99 / month. There is no contract or broadcast TV fees with this DIRECTV streaming option.

The service was previously called DIRECTV STREAM, preceded by AT&T TV.

How much does DIRECTV cost in 2026?

DIRECTV now offers flexible entry points starting at $19.99/month for the MyKids Genre Pack, while full Signature Packages like Entertainment start at $84.99/month. See the full list: DIRECTV Pricing & Plans

Does DIRECTV have a free trial?

Yes, DIRECTV offers a 5-Day Free Trial for new customers, which includes access to your chosen package and any added Genre Packs.

What are DIRECTV Genre Packs?

Genre Packs are targeted, contract-free plans introduced in 2025. They include MySports ($69.99/mo), MyEntertainment ($34.99/mo), MyNews ($39.99/mo), and MiEspañol ($34.99/mo), often bundling apps like Max, Disney+, or Hulu.

How many channels does DIRECTV have?

The channel count varies by plan: the Entertainment package starts with 90+ channels, while the Premier package offers over 185+ channels. See the full list: DIRECTV Channels.

How many streams are allowed at once on DIRECTV?

DIRECTV allows for unlimited simultaneous streams on your home network and up to 3 streams while on the go. See more details: DIRECTV Simultaneous Streams

Does DIRECTV include local channels?

Yes, local affiliates like ABC, CBS, Fox, and NBC are included in all Signature Packages and the MySports Genre Pack in most markets. See the full list: DIRECTV Local Channels.

Does DIRECTV have live sports?

DIRECTV is a leader in sports, offering ESPN, FS1, NFL Network, and MLB Network, plus Regional Sports Networks (RSNs) in the Choice plan and above. See the full list: DIRECTV Sports Channels.

Does DIRECTV offer premium channels?

Yes, you can add Max, Paramount+ with SHOWTIME, STARZ, and Cinemax. Many 2026 Genre Packs now include these services as part of the base price. See the full list: DIRECTV Premium Channels.

Does DIRECTV offer 4K streaming?

DIRECTV provides dedicated 4K channels (104-106) for live sports and special events at no extra cost, provided you have a compatible 4K device.

Does DIRECTV have a DVR?

Every DIRECTV plan includes Unlimited Cloud DVR storage, allowing you to record and save shows for up to 9 months.

Is there a Regional Sports Network (RSN) fee on DIRECTV?

An RSN fee of up to $15.99/month applies to the Choice package and above, as these plans include local sports coverage. This fee is determined by your zip code and the number of Regional Sports Networks available in your area.

Can I avoid the RSN fee on DIRECTV?

Yes. To avoid the RSN fee, you can subscribe to the Entertainment package or the MySports Genre Pack ($69.99/mo), which bundles sports content without a separate itemized RSN charge. See the breakdown: DIRECTV RSN Fees & Locations.

5-Day Trial

$59.99+ / month

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Start streaming DIRECTV & save up to $30 off your 1st mo. of service! Learn how.

Can you watch ‘On Brand with Jimmy Fallon’ for free?

With a free five-day trial to DIRECTV, you will have the chance to check out a couple of episodes of “On Brand with Jimmy Fallon.” There are several live TV streaming services out there, but none will allow you to watch the entire season for free.

DIRECTV, Hulu + Live TV, Fubo, and YouTube TV all offer free trials, but their lengths vary. You’ll get the longest guaranteed trial (five days) with DIRECTV. You can enjoy three free days with Hulu + Live TV. YouTube TV and Fubo are less straightforward. They use a number of factors to determine how long your free trial is, but you won’t know the length until you’re through the signup process. YouTube TV gives you anywhere from two days to two weeks. Fubo’s trial can last one to seven days. We suggest using DIRECTV because it offers the longest guaranteed trial.

Where else can you stream ‘On Brand with Jimmy Fallon’?

You can also stream “On Brand with Jimmy Fallon” on Peacock the day after they air on NBC.

Check out the trailer for ‘On Brand with Jimmy Fallon’

About ‘On Brand with Jimmy Fallon’

“On Brand with Jimmy Fallon” follows Fallon and Saint John as they mentor and judge rising creatives. Each episode features a different brand, as mentioned above. Brands like Pillsbury and Southwest Airlines are looking for advertising help, and 10 contestants are stepping up to the plate. As they craft the perfect advertisement, from jingles to commercials, they will receive expert guidance. They’ll also get access to the companies’ private details to help guide their work. Then, their fate will be decided by representatives from each company.

Just one contestant has the talents and luck to win the grand prize of $100,000, a feature in Adweek, a VIP trip to the Cannes Lions International Festival of Creativity, and the title of Innovator of the Year. Their grand ideas will be brought to life and have the chance to shine in front of a national audience on TV, billboards, and more.

On Brand with Jimmy Fallon

September 30, 2025

Marketing pros compete in creative challenges, crafting jingles, brand experiences, and ads while working directly with real companies. One winner takes home the title and prize money.