Taylor vs. Serrano fight was the most-watched women’s sports event in history
Netflix is updating the ratings for its live boxing event last Friday evening, and the Taylor vs. Serrano fight saw a huge audience according to the numbers.
The initial numbers for Netflix’s fight night were impressive enough. The streamer's initial ratings for the Jake Paul vs. Mike Tyson live boxing match showed that 60 million people tuned in, and that around 50 million also streamed the co-main event between Amanda Serrano and Katie Taylor. Those initial numbers have now been expanded upon, and they are now even more encouraging for the streamer. According to the new data, the Taylor vs. Serrano fight was the most-watched women’s sports event in the history of broadcasting.
Key Details:
- The Taylor - Serrano fight averaged 74 million live viewers globally.
- In the United States, an average minute audience of 47 million viewers tuned into the fight.
- The main event garnered 108 million live viewers from bell to bell.
According to Netflix, the Taylor vs. Serrano fight drew an average of 74 million viewers globally. In the United States alone, the bout attracted an average minute audience of 47 million, based on first-party data and estimates derived from TVision.
In other words, Netflix’s viewership data has not been verified by a third-party ratings outlet like Nielsen. Nevertheless, the audience numbers are impressive if accurate, and show that the Taylor vs. Serrano fight was the most-watched women’s sports event in history.
Women’s sports have continued to turn in great ratings over the past couple of years. The NCAA Women’s Basketball Tournament final attracted over 4 million more viewers than the Men’s Tournament did this year, and WNBA ratings have surged as well.
Other nuggets buried in Netflix’s data dump show that the Tyson vs. Paul main event garnered an average minute audience of 108 million live viewers. The fight peaked at 65 million concurrent streams and 56% of all TV viewing in the U.S. between the hours of 12 midnight and 1 a.m. ET on Saturday was accounted for by the boxing match.
Netflix’s fight night showed both the power and the limitations of streaming as a medium for live sports. The ratings generated by the fights were undeniably impressive, but the technical issues inherent in trying to distribute a sports event over the internet to so many different people still need to be resolved before Netflix can declare itself a sports streaming leader.
Netflix
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